Marketing Manager, Americas

Responsibilities
Develop, implement, and manage annual multi-channel marketing plans with clear KPIs.

Oversee budget allocation and ROI analysis for all marketing activities.

Lead the execution of product launches and promotions to drive sales growth.

Conduct regular competitor and market analysis to identify opportunities and risks.

Collaborate closely with product and creative teams to ensure campaign alignment and consistency.

Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.

3-6 years of experience in marketing, growth marketing, performance marketing, or user acquisition roles.

Strong understanding of digital marketing metrics such as CPI, CPA, ROAS, retention, conversion, and LTV.

Hands-on experience managing and optimizing digital marketing campaigns.

Strong analytical, communication, and project management skills.

Ability to work in a fast-paced and performance-driven environment.

Preferred Qualifications
Experience in mobile gaming, free-to-play (F2P) games, or mobile app marketing.

Familiarity with platforms such as Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, AppsFlyer, or Adjust.

Experience supporting international or multilingual marketing campaigns.

Passion for gaming and understanding of gaming communities and player behavior.

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