Marketing Manager - Americas

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
Job Description:
About the role: We are seeking a dynamic and results-oriented Marketing Manager to join our Americas Marketing team based in New York City. This role will partner closely with business, sales, and marketing leaders across the United States and Canada to drive regional growth, market visibility, executive engagement, and pipeline outcomes.
The ideal candidate combines strong demand generation capabilities with digital marketing expertise, executive communications experience, and a passion for building strategic communities and partner ecosystems. This is a high-impact, hands-on role for a marketer who thrives in a fast-paced technology environment and is motivated by measurable business outcomes.
͏Key Responsibilities & Success Metrics: 1. Demand Generation, Events & Community Building (USA & Canada): Drive integrated marketing programs, executive events, ABM initiatives, webinars, field marketing campaigns, and industry communities(personae/theme based events) that create engagement & accelerate pipeline growth. Build & nurture strategic communities across clients, prospects, startups, universities, technology leaders, industry associations, & influencers to strengthen our market presence across the Americas.
Success Metrics
Marketing-sourced & marketing-influenced pipeline contribution
Event & campaign ROI
Executive & client engagement levels
Community membership growth & participation
Qualified lead &opportunity generation across priority sectors
2. Performance Marketing,Marketing Analytics & Reporting: Lead performance-driven digital marketing initiatives across paid media, social, email, web, & programmatic channels. Develop reporting frameworks that connect marketing investments to business outcomes & provide actionable insights to leadership. Drive data-driven decision making through campaign analysis, attribution reporting, funnel optimization, & dashboard development. Help drive CSuite reporting & business reviews for marketing across Americas.
Success Metrics
Cost per lead & cost per opportunity improvements
Conversion rates across the marketing funnel
Digital campaign ROI & engagement metrics
Marketing attribution accuracy & reporting maturity
3. Communications & Thought Leadership: Develop compelling content & narratives that elevate our market position & showcase innovation, client impact, & industry leadership. Partner with business leaders, analysts & SMEs to create thought leadership campaigns, executive visibility programs, speaking opportunities, content assets, & social amplification.
Success Metrics
Executive speaking opportunities secured
Thought leadership asset production & engagement
Share of voice & media visibility
Growth in executive social engagement & reach
Industry recognition & market perception improvements
4. Partner & Ecosystem Marketing (Americas): Collaborate with strategic partners, hyperscalers, industry bodies, startups, universities, and alliance teams to create joint marketing programs that expand reach, strengthen credibility, & accelerate growth opportunities. Execute integrated campaigns, co-branded content, executive roundtables, & ecosystem engagement initiatives that deliver mutual value.
Success Metrics
Joint campaigns executed with strategic partners
Partner-influenced pipeline & lead generation
Co-marketing opportunities & event participation
Partner satisfaction & engagement levels
Increased visibility across strategic ecosystems
5. Marketing Program Management & Business Alignment: Serve as a trusted marketing partner to sales and business leadership by aligning marketing priorities with growth objectives across the Americas. Ensure seamless execution, stakeholder communication, budget management, & operational excellence across marketing programs.Own planning, governance, performance tracking, and executive reporting for key initiatives.
Success Metrics
Delivery of annual marketing plan & KPIs
Stakeholder satisfaction scores
Budget utilization and efficiency
Program execution timelines and quality
Demonstrated contribution to business growth objectives
͏Preferred Qualifications: 6-10 years of experience in B2B technology, IT services, consulting, software, or product marketing
Strong experience in demand generation, field marketing, digital marketing, and campaign management
Experience working with sales leaders and executive stakeholders
Strong analytical, reporting, and marketing operations capabilities
Exceptional communication, storytelling, and content development skills
Experience managing partner marketing and alliance-led programs is highly desirable
Ability to thrive in a dynamic, matrixed, global environment
͏Why Join Wipro? This role offers an opportunity to shape the growth story of one of the world's leading technology consulting firms across the Americas. You will work closely with senior executives, business leaders, clients, partners, and industry influencers while building innovative programs that drive measurable business impact and elevate the Wipro brand.
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The expected compensation for this role ranges from$80,000.00 to$158,000.00.
Final compensation will depend on various factors, including your geographical location, minimum wage obligations, skills, and relevant experience. Based on the position, the role is also eligible for Wipro’s standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options.
Applicants are advised that employment in some roles may be conditioned on successful completion of a post-offer drug screening, subject to applicable state law.
Wipro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Applications from veterans and people with disabilities are explicitly welcome.
Reinvent your world.We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention.
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