Social Media Growth & Content Strategist

Job DescriptionJob Description The Dominguez Firm is seeking a creative, growth-driven Social Media Growth & Content Strategist to build and scale our presence across Instagram, TikTok, YouTube Shorts, Facebook, and emerging platforms. This role is focused on growing followers, building trust, increasing engagement, and ultimately driving cases through compelling storytelling and high-quality content. You will own the full execution of social media, from concept development and scripting to filming, editing, publishing, and analyzing performance. While you will collaborate on paid social campaigns, this role is primarily about organic growth, creative execution, and building meaningful audience connection. You will work closely with the Chief Marketing Officer, Chief Digital Marketing Officer, and the broader marketing team to highlight our attorneys, elevate our brand authority, and stand out in competitive legal markets.
Social Growth & Creative Strategy
Develop and execute a clear growth strategy across Instagram, TikTok, YouTube Shorts, and Facebook
Create content that builds followers, trust, engagement, and inbound leads
Identify and adapt trends in a way that fits a professional legal brand
Turn complex legal topics into compelling, easy-to-understand content
Ensure consistency in brand voice, tone, and visual presentation
Content Ideation & Execution
Generate creative ideas that humanize attorneys and showcase the firm’s impact
Write scripts and outline storyboards for short-form video content
Create a balanced mix of educational, emotional, serious, and culturally relevant content
Develop strong hooks that capture attention within the first few seconds
Maintain a consistent publishing cadence focused on quality and relevance
Video Production & Publishing
Film and direct attorneys and team members
Edit short-form videos optimized for each platform
Publish and optimize content natively within social platforms
Continuously refine creative approach based on performance data
Paid Social Collaboration
Work with the performance marketing team to boost high-performing organic content
Assist with creative direction for paid social campaigns
Help align organic insights with paid strategy
Performance & Growth Optimization
Track follower growth, engagement rates, watch time, saves, and shares
Analyze which content formats drive the strongest results
Adjust strategy based on real-time performance insights
Understand how social activity contributes to inbound leads and signed cases

Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.
What We’re Looking For

Required
Bilingual in English and Spanish
3–5+ years of hands-on social media growth experience
Proven success growing social accounts organically
Strong portfolio showcasing short-form video content (Reels, TikTok, YouTube Shorts required)
Experience writing scripts and building content concepts
Hands-on experience filming and editing video content
Deep understanding of platform algorithms and audience behavior
Ability to direct and coach on-camera talent
Preferred
Experience in legal, insurance, healthcare, or other regulated industries
Experience collaborating with paid social teams
Familiarity with analytics tools and performance tracking
Qualifications
Bachelor’s degree in Marketing, Communications, PR, or related field preferred
Demonstrated track record of building engaged social communities
Strong creative instincts with data-informed decision making
Understanding of advertising compliance in regulated industries
Application Requirements
To be considered, applicants must submit:
Portfolio links (required)
Examples of accounts grown, including measurable results if available

Why Join Us?
Competitive compensation and benefits package
Work directly with firm leadership
Creative ownership and visible impact
Room for growth
Fast-paced, high-performance environment
Opportunity to shape how a mission-driven firm connects with real people
Company DescriptionThe Dominguez Firm is one of California’s most respected and successful personal injury law firms. With a team of over 120 legal professionals and a record of delivering outstanding results, we are driven by a mission to advocate for injured clients and their families with integrity, compassion, and excellence. Our firm culture is dynamic, inclusive, and built on collaboration, growth, and results.Company DescriptionThe Dominguez Firm is one of California’s most respected and successful personal injury law firms. With a team of over 120 legal professionals and a record of delivering outstanding results, we are driven by a mission to advocate for injured clients and their families with integrity, compassion, and excellence. xsgimln Our firm culture is dynamic, inclusive, and built on collaboration, growth, and results.