Manager Media Planning

Purpose & Overall Relevance For The Organization
The Brand Media Planning Team sits within the wider Media Activation Team, also home to Performance Media, Affiliated and Media Effectiveness teams. You will partner with these teams, local countries and our media agency network to ensure our brand media investment is best in class.

You will work closely with the European Business Units and Global Media team to bring European media strategies to life across 19 countries.

Objectives
To ensure world class media management is developed, communicated, implemented, measured and improved upon.

To help plan, buy and measure the best possible campaigns that beneficially impact brand perception and long term sales for the Europe market.

Key Responsibilities

Coordinate the end-to-end media campaign planning process for upper- and mid-funnel activations across all categories, from brief through to execution

Act as a reliable point of contact for adidas category leads (Originals, Running, Football etc), ensuring European media activations are accurately represented in the wider business

Maintain and develop the day-to-day relationship with the regional media agency, ensuring quality output is delivered across strategy, planning, buying, measurement and partnerships

Ensure campaign guidelines are locally relevant & understood by our local country comms teams, following up to ensure consistent and compliant execution across all European countries

Consult local country teams on how to maximise their media agency partnerships and budgets in line with adidas guidelines and best practices

Review cross-channel media plans across all categories — and collate structured feedback from local teams to ensure European nuance is reflected

Contribute to the development of media partnership programmes, supporting the growth and optimisation of existing relationships

Coordinate the asset production process for media campaigns, working closely with the external production agency to ensure all assets are delivered on time and to spec, including paid social format requirements

Work closely with the Performance Marketing team to ensure Brand and Performance activations are aligned and complementary

Support campaign reporting and analysis in collaboration with the Measurement team and agency partners, helping to translate data and insights into actionable recommendations for future campaigns

Actively contribute to the yearly media upskilling calendar, helping elevate media capability and knowledge across the European network through key topics, innovations, and market trends.

Key Relationships

Local Country Comms team

Europe Brand/Category Business Units

Europe PR & Social

Europe Digital Activation

Europe Media Agency

Global Media team

KPIs

Brand KPIs – contributing towards the improvement of brand perception

Sales KPIs – contributing towards the long-term financial growth of the company

>90% implementation of media process for Brand and Category campaigns

Knowledge, Skills And Abilities

Planning, implementing and measuring media campaigns

Experience planning and/or buying media in both a local country or regional market

Experience working with multiple stakeholders on campaign development and activation (from agency or client side)

Experience of either creating or assessing media plans across all media channels

Strong understanding of Paid Social, it’s best practices and how it fits into the media and marketing ecosystem

Good knowledge of media KPIs – what are useful and what are questionable

Soft Skills

Ability to work in complex, diverse and pressured environments

Ability to handle multiple projects and stakeholders at one time

Strong but empathetic communications approach

Collaborative by nature

Broad understanding and passion for the sports and/or entertainment industry

Inquisitive, insightful and thoughtful

Strong work ethic

Process and solution-oriented with an attention to detail

Can independently prioritize and manage workload

Able to partner with internal and external teams and is flexible to variable team dynamics and cultures

International experience nice to have but not needed

Requisite Education And Experience / Minimum Qualifications

4+ years media experience in a multi-market role

Media agency experience preferred but not required

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