Account Director role, at a wildly successful Advertising agency in the West Hartford, CT area.
Compensation: $110K-$130K base
Hybrid 2 days in office.
Duties and Responsibilitie
- sLead the strategic development of marketing plans and proposals that advance client business objectives and support long-term growth
- .Develop a deep understanding of each client’s business, industry, and competitive environment to get ‘street smart’; proactively identify opportunities and risks that may impact marketing strategy
- .Lead integrated planning and project kick-offs in alignment with agency strategic principles
- .Lead client presentations and senior-level conversations that strengthen relationships and reinforce the agency’s role as a strategic partner
- .Establish performance frameworks for campaigns and initiatives; monitor results and guide optimization to ensure measurable impact
- .Foster open and transparent communication with clients regarding agency performance, scope, compensation, and team structure
- .Take ownership of business intelligence internally and ensure cross-functional teams are informed and aligned
- .Conduct regular client and internal meetings to evaluate business performance, opportunities, and work in progress
- .Work with Director of Client Service to determine appropriate staffing and resource allocation to ensure high service levels and account profitability
- .Work with Director of Client Service to mentor and develop account team members, strengthening both business and industry acumen
- .Forecast account financials, manage billing oversight, and monitor income to ensure fiscal responsibility
- .Contribute to agency new business initiatives as appropriate
- .Other duties as assigned
.Qualification
- s7+ years of experience in an advertising agency, marketing organization, or related environment
- .Demonstrated ability to connect marketing strategy to business performance
- .Strong leadership presence and the ability to influence cross-functional teams without direct authority
- .Excellent communication and presentation skills
- .Experience within financial services preferred