Account Director role, at a wildly successful Advertising agency in the West Hartford, CT area.
Compensation: $110K-$130K base
Hybrid 2 days in office.
Responsibilities
- Lead the strategic development of marketing plans and proposals that advance client business objectives and support long-term growth
- Develop a deep understanding of each client’s business, industry, and competitive environment to get 'street smart'; proactively identify opportunities and risks that may impact marketing strategy
- Lead integrated planning and project kick-offs in alignment with agency strategic principles
- Lead client presentations and senior-level conversations that strengthen relationships and reinforce the agency’s role as a strategic partner
- Establish performance frameworks for campaigns and initiatives; monitor results and guide optimization to ensure measurable impact
- Foster open and transparent communication with clients regarding agency performance, scope, compensation, and team structure
- Take ownership of business intelligence internally and ensure cross-functional teams are informed and aligned
- Conduct regular client and internal meetings to evaluate business performance, opportunities, and work in progress
- Work with Director of Client Service to determine appropriate staffing and resource allocation to ensure high service levels and account profitability
- Work with Director of Client Service to mentor and develop account team members, strengthening both business and industry acumen
- Forecast account financials, manage billing oversight, and monitor income to ensure fiscal responsibility
- Contribute to agency new business initiatives as appropriate
- Other duties as assigned
Qualifications
- 7+ years of experience in an advertising agency, marketing organization, or related environment
- Demonstrated ability to connect marketing strategy to business performance
- Strong leadership presence and the ability to influence cross-functional teams without direct authority
- Excellent communication and presentation skills
- Experience within financial services preferred