Director of Performance Marketing

Director of Growth Marketing

United States
About the Role:

We're looking for a data-driven Director of Growth Marketing to own and scale our full-funnel media strategy. This is a high impact, remote role, you'll lead and grow our internal paid media team, manage an agency partner on SEO/AEO, and roll up your sleeves as an individual contributor across needed channels. You'll oversee a multi-million dollar media budget and report directly to the Senior Director of Growth.
Specific Responsibilities:

Paid Media
Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales
Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets
Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership
Organic & SEO/AEO
Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy
Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals
Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency
Partner closely with product to manage plan and execution of technical updates
Strategy & Leadership
Own channel-level forecasting, budget planning, and performance reporting
Identify new channel opportunities and run structured tests to expand reach and efficiency
Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels
What You'll Need

Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role
Proven track record managing significant media budgets ($15M+) in a B2C environment
Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
Working knowledge of SEO/AEO best practices and experience managing agency relationships
Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools
Experience managing, mentoring, and developing direct reports
Excellent communication skills; able to present complex performance data to non-technical stakeholders
Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment
Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
Compensation: $150,000 - 180,000
Discretionary Annual Bonus Eligibility: Up to 20%
Medical, Dental, Vision, and 401K with a company match
Dependent Care, FSA & HSA accounts
Paid Parental & Bonding Leave
Flexible PTO & office closure on all major holidays
Monthly wellness & internet reimbursements
Professional development including certification support & leadership coaching
Mental Health resources
100% remote within the United States
Must be able to work EST hours