Senior Growth Marketing Specialist

To support user acquisition and growth initiatives, the full-time remote Senior Growth Marketing Specialist will execute and analyze paid advertising campaigns across various digital platforms, identify channel optimizations, and collaborate with cross-functional teams to drive retention and engagement.
Key responsibilities

Execute and manage paid advertising campaigns on platforms such as Meta, TikTok, and Google
Analyze campaign performance metrics to identify opportunities for acquisition improvements and optimizations
Collaborate with product and analytics teams to design growth experiments and improve user acquisition strategies

Required qualifications

4-6 years of experience in growth, paid acquisition, or performance marketing
Hands-on experience with profitable paid advertising campaigns for consumer mobile or subscription apps
Working knowledge of Apple Search Ads, Meta, and TikTok; familiarity with Snapchat or Google is a plus
Strong understanding of key metrics such as CAC, LTV, and ROAS
Experience with mobile attribution platforms like AppsFlyer or Adjust