Expansion Marketing Manager

A company is looking for a Manager, Expansion & Vertical Marketing.
Key Responsibilities

Develop scalable marketing frameworks for product-led expansion and cross-sell initiatives
Establish vertical marketing strategies for priority industries based on market signals and customer needs
Design AI-enabled programs that leverage performance data to inform program focus and evolution

Required Qualifications

4-7+ years of experience in Customer Marketing, Growth Marketing, or Expansion Marketing
Proven experience in product-led expansion motions, including attach, upsell, and cross-sell
Strong understanding of aligning marketing strategy with sales and customer success priorities
Operational mindset with the ability to design repeatable programs and scalable execution models
Experience in cybersecurity, enterprise SaaS, or a technical B2B environment is a plus