About The Role
We're looking for a strategic and technical SEO leader who is passionate about organic growth, automation, and the evolving role of AI in search. As an SEO Strategist, you will lead performance across multiple client accounts while experimenting with AI‑generated content, prompt testing, and knowledge embedding. You will own everything from deep technical audits and structured data to high‑level experimentation and cross‑channel collaboration.
What You’ll Be Responsible For
- Drive SEO results across client accounts.
- Lead SEO strategy, execution, and optimization across diverse client portfolios.
- Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume.
- Oversee performance of both technical and content‑driven SEO initiatives.
- Test and refine strategies involving prompt engineering & testing for AI tools and SERP analysis, embedding knowledge and chunk analysis to improve discoverability, featured snippets, AI summaries, and emerging SERP experiences.
- Explore opportunities to capture visibility in non‑traditional search spaces such as Reddit, forums, and chatbots.
- Run structured SEO experiments with measurable impact.
- Leverage automation tools (like Make.com) to improve efficiency.
- Act as the voice of SEO updates, algorithm changes, AI shifts, and new tools.
- Turn insights into actionable strategy adjustments for the team and clients.
- Contribute SEO data to internal and external reporting for transparency and education.
- Conduct deep‑dive technical audits, especially for WordPress‑based sites.
- Optimize Core Web Vitals, structured data, site architecture, and schema markup.
- Ensure clean technical builds and collaborate closely with developers and designers.
- Implement and manage schema types that enhance AI and SERP visibility.
Additional Responsibilities
- Scale SEO operations.
- Build efficient, scalable systems and workflows using automation.
- Maintain documentation, templates, and SOPs to ensure consistent delivery.
- Establish an internal SEO knowledge base and contribute to ongoing training.
- Lead QA initiatives and support feedback loops for SEO quality and consistency.
- Maintain and optimize the internal site (UX + SEO best practices).
- Manage lead data flows and automated reporting across platforms like CRM and analytics.
- Contribute SEO insights to blog, newsletter, and campaign content.
What You’ll Gain
- A strategic, experimental role at the intersection of SEO and AI.
- Opportunity to lead across technical, content, and automation layers.
- Supportive team culture that values transparency, creativity, and learning.
- Growth path into leadership or specialized areas of SEO innovation.
Requirements
- 3‑5 years of experience in SEO with technical, content, and strategic depth.
- Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, GSC, Looker Studio, Google Analytics.
- Technical SEO expertise, especially in WordPress environments.
- Strong fluency in schema markup and structured data implementation.
- Experience in generative engine optimization, AI LLM‑powered tools, GPT APIs, and AI‑influenced search behavior.
- Familiarity with embedding concepts, chunk analysis, and prompt testing.
- A builder mindset; self‑directed, curious, and systems‑oriented.
- Excellent written and verbal communication skills.
Work Location
Hybrid in Raleigh, NC (must be able to work on‑site multiple days per week). Initially, the role will be strictly in‑person only for the beginning of employment until we feel comfortable transitioning to a virtual part‑time arrangement.
Schedule
Monday – Friday, hours flexible between 8:00 am – 6:00 pm.
Benefits
Compensation will be determined based on experience, skill set, and impact you bring to the team.
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