About the Role
We're looking for a strategic and technical SEO leader who’s passionate about organic growth, automation, and the evolving role of AI in search. As our SEO Strategist , you'll lead performance across multiple client accounts while also experimenting with the latest innovations like AI-generated content, prompt testing, and knowledge embedding.
You’ll own everything from deep technical audits and structured data to high-level experimentation and cross‑channel collaboration.
What You’ll Be Responsible For
1. Drive SEO Results Across Client Accounts
- Lead SEO strategy, execution, and optimization across diverse client portfolios.
- Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume.
- Oversee performance across both technical and content‑driven SEO initiatives.
2. Innovate and Experiment with AI & SEO
- Test and refine strategies involving:
- Prompt engineering & testing for AI tools and SERP analysis.
- Embedding knowledge and chunk analysis to improve AI discoverability.
- Featured snippets, AI summaries, and emerging SERP experiences.
- Explore opportunities to capture visibility in non‑traditional search spaces (e.g., Reddit, forums, chatbots).
- Run structured SEO experiments with measurable impact.
- Leverage automation tools (like Make.com) to improve efficiency.
3. Communicate SEO Changes and Insights
- Be the voice of SEO updates, algorithm changes, AI shifts, new tools.
- Turn insights into actionable strategy adjustments for the team and clients.
- Contribute SEO data to internal and external reporting for transparency and education.
4. Lead Technical SEO for Clients
- Conduct deep‑dive technical audits, especially for WordPress‑based sites.
- Optimize Core Web Vitals, structured data, site architecture, and schema markup.
- Ensure clean technical builds and collaborate closely with developers and designers.
- Implement and manage schema types that enhance AI and SERP visibility.
Additional Responsibilities
5. Scale SEO Operations
- Build efficient, scalable systems and workflows using automation.
- Maintain documentation, templates, and SOPs to ensure consistent delivery.
6. Develop Team Knowledge
- Establish an internal SEO knowledge base and contribute to ongoing training.
- Lead QA initiatives and support feedback loops for SEO quality and consistency.
7. Support Internal Marketing
- Maintain and optimize the internal site (UX + SEO best practices).
- Manage lead data flows and automated reporting across platforms like CRM and analytics.
- Contribute SEO insights to blog, newsletter, and campaign content.
What You’ll Gain
- A strategic, experimental role at the intersection of SEO and AI.
- Opportunity to lead across technical, content, and automation layers.
- Supportive team culture that values transparency, creativity, and learning.
- Growth path into leadership or specialized areas of SEO innovation.
3–5 years of experience in SEO with technical, content, and strategic depth.
- Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, GSC, Looker Studio, Google Analytics.
- Technical SEO expertise, especially in WordPress environments.
- Strong fluency in schema markup and structured data implementation.
- Experience in Generative Engine Optimization + AI LLM-powered tools, GPT APIs, and AI‑influenced search behavior.
- Familiarity with embedding concepts, chunk analysis, and prompt testing.
- A builder mindset; self‑directed, curious, and systems‑oriented.
- Excellent written and verbal communication skills.
Work Location: Hybrid in Raleigh, NC (must be able to work on‑site multiple days per week)
*This role will be strictly in person only for the beginning of your employment until we're both comfortable with being virtual part‑time.
Schedule: Monday - Friday, hours flexible between 8:00am - 6:00pm
Compensation will be determined based on your experience, skill set, and the impact you’re positioned to make within our team.
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