VP of Marketing

Marketing Strategy & Leadership

Develop and execute the company’s overall marketing strategy aligned with revenue and growth goals.
Build and lead a high-performing marketing team capable of supporting multiple business verticals.
Partner with executive leadership to align marketing initiatives with strategic business objectives.
Lead annual and quarterly marketing planning processes.
Demand Generation & Dealer Acquisition

Design and execute marketing programs that drive dealer acquisition, activation, and retention.
Develop scalable demand generation strategies across digital, content, and events.
Work closely with sales leadership to align marketing campaigns with territory expansion and sales priorities.
Optimize lead generation, conversion rates, and cost per acquisition.
Brand & Market Positioning

Lead brand strategy and ensure consistency across all marketing channels.
Develop messaging that clearly communicates NPA’s value proposition to dealers and industry partners.
Strengthen NPA’s position as a trusted marketplace and industry leader.
Marketing Channels & Campaign Execution

Oversee all marketing channels including:

Digital marketing (SEO, SEM, paid media, retargeting)
Email marketing and dealer communications
Website and content strategy
Trade shows and industry events
Print and industry publications
SMS and dealer engagement campaigns

Ensure campaigns are coordinated and aligned with business objectives.
Data, Analytics & Performance

Establish marketing performance metrics and dashboards.
Measure campaign effectiveness and marketing ROI.
Use data to continuously optimize marketing strategies.
Provide regular marketing performance updates to the executive team.
Events & Industry Presence

Lead strategy for trade shows, dealer events, and industry partnerships.
Ensure NPA maintains a strong and visible presence at key industry events.
Develop event marketing strategies that drive dealer engagement and business growth.
Cross-Functional Collaboration

Work closely with sales, product, and operations teams to support new initiatives and product launches.
Align marketing efforts with sales pipelines and revenue targets.
Ensure strong communication and collaboration across departments.
Key Performance Indicators (KPIs)

Growth in dealer registrations and participation.
Marketing contribution to auction unit volume.
Cost per dealer acquisition.
Lead conversion rates.
Website traffic and engagement.
Campaign ROI.
Brand awareness and industry presence.
Qualifications

10+ years of marketing experience with at least 5 years in a senior leadership role.
Proven experience building and leading marketing teams.
Strong background in B2B and B2C marketing and demand generation.
Experience managing multi-channel marketing strategies.
Strong analytical mindset with experience measuring marketing performance.
Experience partnering closely with sales leadership to drive revenue outcomes.
CRM experience like Salesforce or HubSpot (we use Salesforce).
Preferred

Experience in automotive, powersports, RV, marine, or marketplace industries.
Experience marketing to dealer networks or franchise businesses.
Experience scaling marketing operations in a growing company.
Leadership Traits

Strategic thinking and long-term vision.
Strong cross-functional leadership.
Strong understanding of project management.
Operational discipline and accountability.
Ability to build and develop high-performing teams.

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