VICE PRESIDENT OF SALES & MARKETING

Job Details

Level: Senior
Location: Richmond, VA 23225
Vice President of Sales & Marketing
Overview

Lead the high‑impact commercial organization, centering operations in Richmond with minimal travel. Oversee Sales, Marketing, and Revenue Strategy across a growing portfolio and partner directly with executive leadership on portfolio strategy, acquisitions, and repositioning.
Responsibilities

Combine Sales, Marketing, and Revenue Strategy into a single aligned system to outperform the market.
Define competitive positioning, investment focus, and growth strategy.
Partner with Revenue Management to drive pricing, segmentation, and demand strategy maximizing profitability.
Lead modern, data‑driven marketing to increase direct demand, improve ROI, and strengthen brand presence.
Create clarity, accountability, and performance across the sales organization—from account strategy to execution.
Build and maintain a strong, stable bench of talent ready to scale with the company.
Year One Success

Drive measurable RevPAR Index growth across the portfolio.
Establish a clear, consistent commercial rhythm across all properties.
Align sales leaders, increase accountability, and raise performance levels.
Make marketing sharper—driving demand, not just activity.
Qualifications

Experience:
Led multi‑property or portfolio commercial teams.
Delivered real revenue growth and market share gains.
Worked within major hotel brands (Hilton, Marriott, Hyatt, IHG).
Built teams that people actually want to stay on.
Skills & attributes:
Think like an owner and execute like an operator.
Zoom out to strategy while zooming in to details when needed.
Build trust quickly and develop strong leaders.
Use data to inform decisions while leading with clarity and conviction.
Why Shamin

One of the largest hotel owner‑operators in the country.
Known for award‑winning hotels and strong brand partnerships.
Culture rooted in Team Up, Own It, Passionately Serve.
Leadership team with exceptional tenure and continuity.
Portfolio continuing to grow through thoughtful, community‑impacting development.
Location & Relocation

Richmond, Virginia (HQ‑based). Relocation support available.
Final Thought

It’s not a plug‑and‑play role. It’s a role for someone who wants to build, elevate, and leave a mark while being part of a company that is growing, evolving, and grounded in something real.

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