Regional Director of Marketing

Responsibilities/Qualifications
Parallel Management is looking for a

Regional Director of Marketing

for our senior living facilities. This position plays a key role in providing marketing support for our community leadership teams.

Experience marketing at a senior living facility is a requirement.

Essential Duties and Responsibilities:

Explain senior living services to vendors, nursing agencies and potential clients
Knowledge of creating and driving sales culture at the communities with positive influence and attitude
Develop business development plan and assist the team in developing integral referral relationships in the communities
Review intakes
Follow up with referral sources.
Keep detailed records of all contacts
Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach
Knowledge of the competitors in the markets and understanding points of difference of our communities
Plan and develop company marketing and communication materials.
Anticipate potential negative and positive impacts on the business and adapt strategies accordingly
Intimate demographic knowledge of the market area.
Have a dependable vehicle
Self-motivated
Strong knowledge of social media

Qualifications and Skills

4 or more years of marketing in Health Care industry
2 or more years managing HFA/AFC licensed communities
Strong organizational skills

Experience with Yardi preferred

Local travel and minimal overnights
Strong computer skills

Benefits

Medical, dental, vision and prescription insurance
Paid Time off
Short term disability
Life Insurance

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