Lead Channel Marketing Specialist - Hybrid

Job Description Summary

Execute cross‑functional retirement marketing campaigns to support the execution of plan sponsor strategies and improve participant retirement readiness.
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration‑related employment authorization sponsorship.
Responsibilities

Collaborate with cross‑functional leaders to ensure delivery of superior customer service and operational excellence.
Negotiate and balance stakeholder and internal needs.
Execute campaigns efficiently and accurately to drive growth strategies for assigned products and channels.
Design and manage campaigns across email, SMS, web promotions, digital, podcasts, and webinars.
Support client relationships through strategy calls, campaign go‑to‑market reviews, and quarterly results conversations.
Partner with Channel Managers to strategize and execute multi‑touch campaigns focused on product education, retirement readiness, and generation of in‑person/virtual interactions.
Provide team members with insight and direction to help meet organizational goals and drive team success.
Support cross‑training, sharing of project work, and collaboration among team members.
Report on productivity, priorities, issues, and opportunities for improvement.
Ensure adherence to established processes and workflows related to end‑to‑end campaign strategy, creative execution, optimization for performance, and troubleshooting; identify and recommend new processes and workflows as needed.
Partner with Sales, Marketing, and Product to define goals and key performance indicators.
Perform campaign analytics reporting and review; help create plans based on learnings and translate into actionable programs; evaluate program effectiveness using qualitative and quantitative methods.
Serve as an internal escalation point for campaign related issues.
Qualifications

Bachelor’s degree in marketing, business, communications or equivalent experience.
Eight years of experience in marketing communications, digital marketing or project management.
Thorough understanding of traditional and digital platforms.
Broad experience developing and executing digital campaigns and complex projects.
Technical acumen to design campaigns that optimize the use of marketing platforms.
Creative thinker.
Excellent communication and relationship building skills.
Organizational skills to manage multiple projects in a fast‑paced environment.
Preferred Qualifications

Proven efficient utilization of content management platforms including Workfront and other marketing tools such as CMD, CRM, DAM (Brand folder), Salesforce Marketing Cloud, compliance (Red Oak), Riddle Quiz.
Experience with change management.
Experience with products and services in a record‑keeping environment.
Understanding of B2B/B2C marketing best practices.
Financial services record‑keeping in retirement.
Certified Project Manager.
Proven ability to develop efficient processes for individual and team execution.
Understanding of client‑facing work, client conversation, client strategy development.
Understanding of consulting/advice services lead generation campaigns.
Deep understanding of various project types, handoffs, connection points, and required partnerships and relationships needed to deliver projects.
Proven track record of balancing stakeholder and internal needs.
Experience with stretch assignments beyond traditional PM work.
Working Conditions

Hybrid office environment: 3 days in office (Cedar Rapids/Denver).
Compensation & Benefits

Salary range: $91,000 - $110,000 annually. Position typically eligible for an annual bonus based on the Company Bonus Plan/Individual Performance.
Competitive pay
Annual bonus for eligible employees
Pension plan
401(k) match
Employee Stock Purchase Plan
Tuition reimbursement
Disability insurance
Medical insurance
Dental insurance
Vision insurance
Employee discounts
Career training & development opportunities
Health and work/life balance benefits
Paid time off (starting at 160 hours annually for new employees)
Ten paid holidays per year
Wellness program (wellness coaching and reward dollars)
Parental leave – fifteen days paid per calendar year for eligible employees with at least one year of service at the time of birth, adoption or foster placement
Adoption assistance
Employee assistance program
Back‑up care program
Volunteer PTO
Employee matching gifts program
Employee resource groups (inclusion and diversity programs)
Employee recognition program
Referral bonus program

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