Lead Channel Marketing Specialist - Hybrid

Job Description

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes. At this time, this role is not eligible for immigration-related employment authorization sponsorship.
Responsibilities

Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence. Ability to negotiate and balance stakeholder and internal needs.

Efficient and accurate execution of campaigns to drive growth strategies for assigned products and channels. Experience across email, SMS, web promotions, digital, podcasts, and Webinar communications.

Support client relationships through client strategy calls, campaign go to market reviews, and quarterly results conversations.

Partner with Channel Managers to strategize and execute multi-touch campaigns focused on product education, retirement readiness, and generation of in person / virtual interactions

Provide team members with insight and direction to help meet organizational goals and drive team success. Support cross training, sharing project work, and collaboration amongst team members.

Report on productivity, priorities, issues, and opportunities for improvement. Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed.

Partner with Sales, Marketing, and Product to define goals and key performance indicators. Perform campaign analytics reporting and review; help create plans based on learnings and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods.

Serve as an internal escalation point for campaign related issues.

Qualifications

Bachelor’s degree in marketing, business, communications or equivalent experience

Eight years of experience in marketing communications, digital marketing or project management

Thorough understanding of traditional and digital platforms

Broad experience developing and executing digital campaigns and complex projects

Technical acumen to design campaigns that optimize the use of marketing platforms

Creative thinker

Excellent communication and relationship building skills

Organizational skills to manage multiple projects in a fast-paced environment

Preferred Qualifications

Proven efficient utilization of content management platforms including Workfront and other marketing tools such as CMD, CRM, DAM (Brand folder), Salesforce Marketing Cloud, compliance (Red Oak), Riddle Quiz

Experience with change management

Experience with products and services in a record keeping environment

Understanding of B2B/B2C marketing best practices

Financial services record keeping in retirement

Certified PM

Proven ability to develop efficient processes for individual and team execution

Understanding of client facing work, client conversation, client strategy development

Understanding of consulting / advice services lead generation campaigns

Deep understanding of various project types, handoffs, connection points, and required partnerships and relationships needed to deliver projects

Proven track record of balancing stakeholder and internal needs.

Experience with stretch assignments beyond traditional PM work

Working Conditions

Hybrid office environment: 3 days in office (Cedar Rapids/Denver).

Compensation

The Salary for this position generally ranges between $91,000 - $110,000 annually.

Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including

qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

#LI-BD1
This job description is not a contract of employment nor for any specific job responsibilities. The Company may change, add to, remove, or revoke the terms of this job description at its discretion. Managers may assign other duties and responsibilities as needed. In the event an employee or applicant requests or requires an accommodation in order to perform job functions, the applicable HR Business Partner should be contacted to evaluate the accommodation request.
Disclaimer:
Beware of fake job offers!
We’ve been alerted to scammers impersonating Transamerica recruiters, particularly for remote positions. Please note:
We will

never

request personal information such as ID or payment for equipment upfront.

Official offers are sent via

DocuSign

following a verbal offer—not through text or email.

What We Offer
For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.
Compensation Benefits
Competitive Pay

Bonus for Eligible Employees

Benefits Package
Pension Plan

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Disability Insurance

Medical Insurance

Dental Insurance

Vision Insurance

Employee Discounts

Career Training & Development Opportunities

Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service.

Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).

Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars

Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.

Adoption Assistance

Employee Assistance Program

Back-Up Care Program

PTO for Volunteer Hours

Employee Matching Gifts Program

Employee Resource Groups

Inclusion and Diversity Programs

Employee Recognition Program

Referral Bonus Programs

Inclusion & Diversity
We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.
To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all.
Giving Back
We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.
Transamerica’s Parent Company
Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe.* It offers investment, protection, and retirement solutions, always with a clear purpose:

Helping people live their best lives.

As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.
* As of December 31, 2023

#J-18808-Ljbffr