Marketing Manager (Beauty)

Strategic Marketing Leader - Multi-Channel Growth & Brand Expansion
Salary: $115,000 - $135,000 per year.

Job Details: The Marketing Manager is the strategic leader responsible for driving acquisition, retention, and brand growth across all customer-facing marketing channels. This role owns campaign strategy, channel performance, team leadership, and executional briefs to ensure continued category leadership and strong consumer brand awareness. The Marketing Manager defines and oversees the organization’s go-to-market approach across CRM, paid media, social, influencer, and loyalty channels.

Key Responsibilities

Own the marketing strategy for launch and evergreen campaigns to ensure alignment with brand objectives and revenue targets

Translate high-level campaign themes into channel-specific strategies across email, paid media, social, influencer, and loyalty

Write and review campaign briefs, ensuring clarity around messaging, target audience, deliverables, KPIs, and channel adaptations

Partner with Sales, Product, and Creative teams to develop launch positioning, customer benefits, and storytelling frameworks

Lead creative testing strategies in partnership with Paid, CRM, and Creative teams

Manage and mentor Social, Influencer, and CRM team members to ensure KPI achievement and strong execution

Lead communication with out-of-home (OOH) marketing partners and external vendors

Ensure each channel owner maintains a clear content and performance plan aligned with the campaign calendar

Review and approve channel creative for brand alignment, accuracy, and messaging clarity

Monitor live performance data, identify optimization opportunities, and reallocate focus when needed

Ensure assets, timelines, and deliverables remain on schedule

Own weekly KPI reporting across all channels (overall performance and channel-level breakdowns)

Analyze performance of major launches and evergreen growth initiatives; identify insights, wins, and optimization opportunities

Monitor loyalty growth, paid media efficiency, email retention metrics, and social reach/engagement

Deliver weekly performance summaries and quarterly business reviews to senior leadership

Drive loyalty engagement and develop performance-based retention strategies

Partner with E-Commerce, Customer Service, and CRM teams to ensure tier benefits, reward cycles, and loyalty campaigns support retention and upsell

Drive year-over-year growth in loyalty sign-ups, tier progression, and repeat purchase rates

Own monthly budget pacing and reporting across paid media, influencer, and creator allocations

Track ROI by channel, campaign type, and audience segment

Recommend budget reallocations based on performance trends and seasonality

Direct Reports

Associate Social Media Manager

Social Media Specialist

CRM Specialist (Freelance)

Benefits

Competitive benefits including company-covered medical (HMO), dental, and vision for employees

4% retirement match plus generous product discounts

Paid time off including 2 weeks vacation, 1 week sick leave

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

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