Loyalty & Promotions Analyst

Loyalty & Promotions Analyst
Job Location (Short): Houston, TX, USA, 77024

Key Activities

Execute CRM campaigns, loyalty programs, and personalized customer experiences across all channels, including email, app, SMS, in-store, print, web, and social media.

Lead the execution, tracking, and optimization of fuel discount programs, ensuring accurate offer deployment across systems while analyzing performance, customer response, and ROI to inform future promotional strategy.

Implement market‑specific loyalty objectives, promotions, and cross‑channel strategies to drive customer acquisition, engagement, retention, and overall business growth.

Partner with the Brand Experience Manager and Customer Experience team, including Price Book and Category Management, to develop and deliver targeted, data‑driven communications across the customer lifecycle.

Establish and manage campaign measurement frameworks; analyze performance and deliver actionable insights and reporting to leadership.

Lead customer analytics, providing insights on behavior, lifecycle, churn, and engagement to inform strategy and decision‑making.

Design and execute A/B and multivariate testing to optimize campaign effectiveness, including messaging, targeting, and timing.

Collaborate cross‑functionally with Marketing, Category Management, Merchandising, IT, and Analytics teams to align strategies and support execution.

Manage relationships with digital partners and digital vendors, including loyalty platforms and app providers.

Support marketing initiatives for new and remodeled store locations, including loyalty strategy and integrated promotional planning.

Qualifications

Four‑year degree in business, marketing or related discipline preferred.

Extensive digital and loyalty marketing experience working on a variety of marketing and email campaigns from inception to completion.

Experience with marketing analytics and marketing segmentation required.

Proven track record in creating and developing successful digital marketing campaigns.

Proficient with Microsoft Office.

Adobe Creative Suite, Google Analytics and Google AdWords preferred.

Strong understanding of convenience store operations and regional customer tastes and preferences.

Willingness and ability to travel to retail sites in Hawaii and the Spokane, WA region and other Par Pacific locations as needed; travel up to 25%.

Willingness and ability to work in stores a minimum of 4 full days per year.

Desired Candidate Attributes

Be proactive.

Achieve goals independently and contribute as a team player.

Combine analytical skills and creativity in solving problems.

Strong work ethic and accountability.

Effectively communicate with the team and ask questions.

Organizational capacity.

Results‑oriented.

Written and oral communication skills.

Interpersonal skills.

Problem‑solving attitude.

Customer‑centric mindset.

Benefits
In addition to a competitive salary, we offer a strong comprehensive benefits package that includes medical, dental and vision insurance, a robust allotment of paid time off, a 401(k) with company match, retirement savings plans, educational reimbursement, and more. Full‑time employees (and their families) are offered medical (with prescription coverage), dental, vision, voluntary critical illness, accident, life/AD&D insurance, Flexible Spending Account and Employee Assistance Program. Employees can purchase company stock at discounted prices through the Employee Stock Purchase Program.

Equal Opportunity Employer
Par Pacific is an equal opportunity employer. Par Pacific prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information or any other status protected by applicable law.

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