Your Role
As the Sr. Marketing Manager, American Football , you’ll be the lead owner, strategist, and voice for our marketing efforts across the entire football ecosystem in North America—from Friday Night Lights and powerhouse collegiate programs to youth leagues and professional organizations. This role requires an authentic, deep-rooted passion for American football and a constant drive to master the nuances of the industry. Your core responsibility is to generate demand for our football products—including our automated cameras, video analysis tools, and recruiting platforms—by building trust, loyalty, and community within the coaching.
Responsibilities
- Own & Lead Marketing Strategy: Define and lead multi-channel, full-lifecycle marketing campaigns to increase demand, drive revenue, and position our company as the top technology partner for capture, performance analysis, and recruiting.
- Drive Brand Growth: Define, own, and execute a complete content roadmap to grow our brand that inspires and educates coaches and athletes and directly drives conversion and sales.
- Creative Campaign Development & Channel Strategy: Serve as the internal authority on the American Football audience, identifying high-impact channels where coaches live. Lead development of creative, needle-moving campaigns and partner closely with Demand and Channel teams.
- Foster Community-Driven Advocacy: Drive measurable growth through authentic, community-focused efforts, fostering loyalty and encouraging user-generated content, turning customers into active advocates.
- Leverage Tech for Personalized Scale: Champion the use of AI to enhance content creation, segmentation, personalized outreach, and workflow efficiency.
- Own Results & Cross-Functional Alignment: Operate as a data-informed leader continuously evaluating performance, optimizing outcomes, and reporting progress. Work closely with Product, Sales, and Brand teams to ensure alignment from product release to market execution.
Requirement: Three days per week at our Lincoln, Nebraska headquarters. Candidates must live within commuting distance.
Must-Haves
- Deep passion for American football and comprehensive understanding of the North American ecosystem—from the NFL and NCAA down to high school and youth grassroots teams.
- Full grasp of football schemes, terminology, and the specific needs of a coaching staff.
- 5–8 years of experience in Marketing, Sales, or an adjacent commercial role with a proven track record of building brand trust and driving revenue.
- Decisive analytical and creative balance, using data to inform creative narrative.
- Strategic communicator and stakeholder lead, translating complex football insights and technical product features into coach-speak and navigating a matrixed organization.
- B2B SaaS experience, including modern go-to-market approaches and business drivers.
Nice-to-Haves
- Sports tech knowledge: prior experience with video analysis software, recruiting platforms, or sports camera technology.
- Growth mindset, comfortable running tests, experimenting with new channels, and iterating on results.
- Ruthless prioritization: ability to juggle multiple projects and focus on high-impact work.
Our Role
- Champion work-life harmony with flexible vacation, company-wide holidays, meeting-free days, and remote work options.
- Guarantee autonomy in an open, honest culture from day one.
- Encourage career growth through professional development resources.
- Provide robust tech stack and hardware whether in-office or remote.
- Support mental and physical health via Employee Assistance Program, employee resource groups and fitness partner.
- Coverage of medical insurance, vision, dental, fertility healthcare and family forming benefits.
- 401(K) contribution matching up to 4% of employee contribution.
Compensation
The base salary range for this role is $82,000 - $137,000 USD. Base salary will typically fall near the middle of this range. We make compensation decisions based on an individual's experience, skills and education in line with our internal pay equity practices.
Inclusion at Hudl
Hudl is an equal opportunity employer. Through our actions, behaviors and attitude, we’ll create an environment where everyone, no matter their differences, feels like they belong. We offer resources to ensure our employees feel safe bringing their authentic selves to work, including employee resource groups and communities. We track our efforts and commitments in annual inclusion reports.
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