Leapros Skilled Trades is actively hiring a SVP / VP of Marketing in Irvine, CA for a direct hire opportunity with our client.
Pay
Salary: $220,000 to $280,000
Responsibilities
- Lead and execute an integrated national marketing strategy across brand, digital, and local channels
- Oversee digital marketing performance, including lead generation, conversion, and ROI across paid media, SEO/SEM, CRM, and web
- Own and manage a ~$15M National Brand Fund, including strategy, allocation, governance, and reporting
- Partner closely with franchise owners to support local market growth and strengthen engagement
- Establish KPIs, dashboards, and a performance-driven marketing culture
- Lead and develop a high-performing marketing team
- Manage external agencies and vendors to ensure strong execution and value delivery
- Collaborate cross-functionally with Operations, Finance, and Executive Leadership to align marketing with business objectives
Qualifications
- 10+ years of progressive marketing leadership experience, including senior/executive roles
- Strong background in digital marketing and performance-driven growth
- Experience in franchise, multi-unit, or distributed business models (highly preferred/required)
- Proven ability to manage large marketing budgets ($10M+) with accountability for ROI
- Demonstrated success leading teams and driving measurable business impact
- Strategic thinker with strong execution skills and financial acumen
Physical Requirements
- Prolonged periods of sitting and computer use, including extended time spent in virtual meetings
- Frequent verbal communication in meetings, presentations, and public speaking settings
- Ability to travel as needed for conferences, client meetings, and team events
- Ability to move throughout office and event environments, including standing and walking for extended periods
- Visual ability to read screens, analyze data, and review marketing materials
- Occasionally lift or carry light materials (e.g., laptops, marketing collateral, or event materials up to ~10–20 lbs)
Benefits Summary
- Medical, dental, and vision insurance
- Paid Sick Time
- Employee assistance programs (EAP)
Equal Employment Opportunity
We are committed to conducting business in a non‑discriminatory manner and to operating in strict compliance with applicable federal and state laws pertaining to Equal Employment Opportunity.
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