Overview
Senior Lifecycle Marketing Manager – Mobile Gaming responsible for driving player engagement, retention, and lifetime value across multiple mobile game titles. Own end‑to‑end lifecycle strategy across onboarding, progression, live ops engagement, monetization moments, churn prevention, and win‑back.
Success Metrics
- Measurable improvements in Day1, Day7, and long‑term player retention.
- Increased monetization and reactivation of dormant players.
- Lifecycle programs that are automated, scalable, and repeatable across games.
- Strong deliverability health and successful IP warmups for new titles.
- Clear attribution of lifecycle‑driven revenue impact.
- High trust and alignment with Product, Live Ops, Analytics, and Creative partners.
- A sustained culture of experimentation where lifecycle insights inform product and live ops strategy.
Responsibilities
- Own lifecycle strategy across onboarding, early progression, live ops engagement, monetization moments, churn prevention, and reactivation; translate business and product goals into lifecycle frameworks that drive retention, session frequency, and lifetime value.
- Build, launch, and manage automated lifecycle workflows across Email, Push, In‑App, and in‑game surfaces; develop modular campaign frameworks reusable across titles.
- Execute high‑volume email campaigns; personalize communications using dynamic content, behavioral triggers, and advanced scripting; align campaigns with live ops calendars and product releases.
- Segment players using behavioral, engagement, progression, and spend data; define cohorts, attributes, triggers, and lifecycle logic; continuously refine segmentation to improve relevance and performance.
- Design and execute A/B tests and holdout experiments; optimize messaging, timing, frequency, incentives, and channel mix to drive incremental lift; define and track success metrics; share actionable insights with leadership.
- Strategize and execute email IP warmups; monitor sender reputation and inbox placement; maintain data hygiene, consent, and preference management.
- Oversee lifecycle initiatives across multiple titles, ensuring consistency with game‑specific nuance; collaborate with Product, Live Ops, Engineering, Creative, and Analytics teams; influence roadmap prioritization; manage high‑volume requests through Jira.
- Act as senior lifecycle subject‑matter expert across the broader Growth and Marketing organizations.
Qualifications
- Bachelor’s degree in Marketing or related field.
- 5+ years of experience in lifecycle, retention, CRM, or B2C marketing, preferably in mobile gaming or consumer apps.
- 3+ years of hands‑on experience with Braze or a comparable enterprise platform.
- 2+ years of experience with Airship or similar mobile engagement tools.
- Deep working knowledge of Email, Push, and In‑App channels.
- Strong analytical mindset with experience designing and interpreting experiments.
- Technical proficiency in intermediate HTML, CSS, SQL, and advanced Ampscript.
- Ability to leverage AI‑enabled tools appropriately to improve efficiency, analysis, or content development.
- Proven execution of large‑scale email campaigns and IP warmups.
- Ability to operate in fast‑paced, highly collaborative environments.
Nice to Haves
- Master’s degree in Marketing or related field.
- Experience with free‑to‑play, live ops, or subscription‑based gaming models.
- Familiarity with rewards, loyalty, or gamified engagement systems.
- Experience managing lifecycle programs across multiple games at scale.
- Working knowledge of Excel, Jira, and creative tools.
- Strong understanding of mobile gaming KPIs such as DAU, session length, ARPDAU, and LTV.
- Experience with CAN‑SPAM compliance and email best practices.
Compensation
Anticipated base salary range: $137,000 to $160,000.
Equal Employment Opportunity Statement
Prodege is an equal‑opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. Applicants with criminal histories are considered in accordance with FCIHO.
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