You Will Be
- Planning, developing and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client.
- Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
- Mentoring a pod of Coordinators, Associate Managers, and/or Managers.
- Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads, Microsoft Ads, Criteo, etc.
- Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
- Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
- Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
- Creating and implementing campaign A/B test experiments to identify optimal campaign settings.
- Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
- Analyzing paid search campaign results and adjust strategy and budgets accordingly.
- Communicating with clients regularly to discuss goals and deliver results through weekly, monthly, and quarterly calls.
- Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.
- Incorporating LLM based practices to accomplish account needs.
You Must Have
- 3+ years of experience managing multiple client portfolios in paid search industry.
- Agency experience preferred with managing clients with monthly budgets ranging between $50,000-$500,000 per client.
- Excellent verbal and written communication skills.
- Excellent analytical skills.
- Deep knowledge of the SEM industry and the paid search advertising model.
- Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns.
- General knowledge of search engine optimization (SEO), social advertising, and web usability.
- Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building.
- Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients.
- Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace.
- An understanding of customer lifetime value and optimizing towards profits based on client margins.
- Ability to manage expectations and priorities.
- Experience presenting to senior-level client contacts.
- Strong working knowledge with Google Suite.