Director, Marketing – Ormco (a division of Envista Holdings Corporation). Location: Brea, CA.
Ormco is a trusted leader in the orthodontic medical device space, seeking transformational-minded marketers to contribute to growth and brand equity.
Responsibilities
- Collaborate with the global marketing team on brand strategy, creative development, product marketing, and global marketing strategy.
- Lead and influence business-to-business marketing, including advertising, digital marketing, content marketing, brand initiatives, media strategy, and retention marketing and communications.
- Contribute to marketing strategy development in response to changing market and competitive conditions.
- Develop and implement product launch and lifecycle activities in conjunction with product management, engineering, operations, and other internal functions.
- Ensure services are marketed in accordance with budget to maximize profitability and volume relative to company standards and industry trends.
- Manage projects with outside agencies and internal creative teams to develop marketing campaigns.
- Leverage analytics tools and resources to understand and optimize marketing campaign performance.
- Lead retention marketing, including practice marketing programs, education, and events.
- Lead a team of six direct reports.
Success Factors
- Strategic decision‑making that drives company goals.
- Effective written and verbal communication; creative writing experience a plus.
- Self‑reliance in creating, writing, and executing marketing plans.
- Analytical evaluation of program ROI and recommendations for improvement.
- Creative generation of out‑of‑box solutions.
- Leadership willingness to take risks, confidence, and collaboration across all departments and levels.
- Influence over direct reports, peers, leadership staff, and external customers.
- Excellent organizational and project management skills.
- Strong interpersonal skills and team‑player mentality.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or equivalent.
- 10+ years of progressive marketing experience, including B2B marketing, direct response, and digital.
- 5+ years of people‑management experience.
- Residency within a commutable distance to Brea, CA (hybrid schedule required; remote not an option).
Preferred Qualifications
- Experience in medical device, orthodontics/dental category.
- MBA preferred.
- Strong leadership, program management, and team‑influencing skills.
- Solid organizational skills and ability to handle multiple tasks simultaneously.
- Strong problem‑solving skills and ability to thrive in a fast‑paced, challenging environment.
- Iterative, test‑and‑learn mindset.
Salary
Actual compensation packages will be based on factors such as geographic location, skill sets, education, certifications, depth of experience, performance, and business needs. The disclosed range is $136,400 – $253,300. Additional benefits may include an annual performance bonus, medical/dental/vision benefits, 401(k) match, and other applicable compensation plans.
Envista and all Envista Companies are equal‑opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
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