Why Here?
NBCUniversal stands as one of the world’s leading media and entertainment companies, creating world-class content across film, television, streaming, theme parks, and consumer experiences. Iconic brands include NBC, Peacock, Universal Pictures, and Universal Orlando Resort. This role leads the incrementality testing program for Performance and Device media within the Media Group Functions, partnering with the Sr. Manager of Media Experimentation to inform marketing investments.
What Will You Do?
As a Manager, Growth Marketing Experimentation at NBCUniversal, you will co‑own the experimentation roadmap, defining learning agendas, hypotheses, success metrics, and power thresholds while reviewing vendor designs. You will lead day‑to‑day vendor relationships, prioritize study backlogs, ensure data accuracy, and align on methods to deliver reliable results. Additionally, you will produce defensible readouts and decision memos, calibrate with MMM and MTA, and mentor teams to enable confident budget decisions.
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