Posted 1 day ago New York, USA NBCUniversal Manager, Media Experimentation & Inc

Why Here?

NBCUniversal is one of the world’s leading media and entertainment companies. It creates world-class content and distributes it across film, television, streaming, and theme parks. This role sits within the Media Analytics team at Peacock. The team drives measurement strategy through incrementality testing, marketing mix modeling, and multi-touch attribution.
What Will You Do?

As a Manager, Media Experimentation & Incrementality at NBCUniversal, you will own statistical rigor across the incrementality testing program and review all study designs. You will shape the testing roadmap and define power thresholds for every experiment. Additionally, you will triangulate results with MMM and MTA while mentoring analysts on causal methods.

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