Head of Customer Engagement & Marketing Automation

Sallie Mae in Newark, Delaware, seeks a Senior Director of Customer Engagement and Marketing Automation to spearhead strategy and execution of automated marketing programs across the customer lifecycle. The ideal candidate will have over 10 years of experience in marketing technology, superb leadership skills, and an ability to drive customer engagement. Key responsibilities include developing strategies to optimize customer journeys, championing customer-centric initiatives, and managing a high-performing team. A comprehensive benefits package with flexible hybrid arrangements is offered.
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