Head of Customer Engagement & Marketing Automation (Hybrid)

Sallie Mae seeks a Senior Director of Customer Engagement and Marketing Automation to spearhead automated, data-driven programs across the customer lifecycle. Location flexibility includes Newark, DE; Newton, MA; New York, NY; or Sterling, VA with hybrid work options.
You will lead a customer-centric, data-driven marketing culture, optimize journeys, manage VoC programs, and ensure seamless data flow between platforms such as CRM and marketing automation tools.

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