Digital Marketing Manager

Digital Marketing Manager (X3-1282122) Kilmarnock, Scotland
Salary: GBP35000 - GBP40000 per annum

Digital Marketing Manager
Location: Kilmarnock (with responsibility across 3 clinic locations)

Job Type: Full-Time

A leading independent care provider, committed to delivering expert, personalised solutions across Ayrshire, Glasgow and Lanarkshire. As they continue to grow, they are looking for a results‑driven Digital Marketing Specialist to take full ownership of their online presence and drive patient engagement across all their locations.

The Role
This is a hands‑on, strategic and creative role where you will lead and execute their digital marketing efforts. You will play a key part in increasing brand awareness, generating high‑quality leads, and supporting the continued growth of their clinics.

Key Responsibilities

Develop and implement a comprehensive digital marketing strategy across all locations

Manage and optimise SEO to improve search rankings and drive organic traffic

Plan, execute and monitor paid advertising campaigns (Google Ads, Meta, etc.)

Lead social media strategy and day‑to‑day management across all online platforms

Create engaging content for social media, website, and campaigns

Analyse campaign performance and produce actionable insights

Manage website updates and ensure strong UX and conversion optimisation

Coordinate marketing activity across all clinic locations for consistency and impact

What they’re looking for

Proven experience in a Digital Marketing Manager or similar role

Strong expertise in SEO, PPC (Google Ads), and social media marketing (TikTok, YouTube, Instagram, Facebook, etc)

Experience managing multi‑location or regional marketing campaigns

Excellent analytical skills with experience using tools such as Google Analytics

Creative mindset with a strong eye for content and branding

Ability to work independently and take ownership of results

Strong communication and organisational skills

Experience in healthcare or service‑based industries

Knowledge of local SEO strategies

Familiarity with CRM or marketing automation tools

What they offer

Competitive salary (dependent on experience) Circa £40,000+ per annum

Opportunity to make a real impact in a growing business

Supportive and friendly team environment

Flexibility and autonomy in your role

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