Digital Marketing Manager

Digital Marketing Manager (X3-1282122) Kilmarnock, ScotlandSalary: GBP35000 - GBP40000 per annumDigital Marketing ManagerLocation: Kilmarnock (with responsibility across 3 clinic locations)Job Type: Full-TimeA leading independent care provider, committed to delivering expert, personalised solutions across Ayrshire, Glasgow and Lanarkshire. As they continue to grow, they are looking for a results‑driven Digital Marketing Specialist to take full ownership of their online presence and drive patient engagement across all their locations.The RoleThis is a hands‑on, strategic and creative role where you will lead and execute their digital marketing efforts. You will play a key part in increasing brand awareness, generating high‑quality leads, and supporting the continued growth of their clinics.Key ResponsibilitiesDevelop and implement a comprehensive digital marketing strategy across all locationsManage and optimise SEO to improve search rankings and drive organic trafficPlan, execute and monitor paid advertising campaigns (Google Ads, Meta, etc.)Lead social media strategy and day‑to‑day management across all online platformsCreate engaging content for social media, website, and campaignsAnalyse campaign performance and produce actionable insightsManage website updates and ensure strong UX and conversion optimisationCoordinate marketing activity across all clinic locations for consistency and impactWhat they're looking forProven experience in a Digital Marketing Manager or similar roleStrong expertise in SEO, PPC (Google Ads), and social media marketing (TikTok, YouTube, Instagram, Facebook, etc)Experience managing multi‑location or regional marketing campaignsExcellent analytical skills with experience using tools such as Google AnalyticsCreative mindset with a strong eye for content and brandingAbility to work independently and take ownership of resultsStrong communication and organisational skillsExperience in healthcare or service‑based industriesKnowledge of local SEO strategiesFamiliarity with CRM or marketing automation toolsWhat they offerCompetitive salary (dependent on experience) Circa £40,000+ per annumOpportunity to make a real impact in a growing businessSupportive and friendly team environmentFlexibility and autonomy in your role#J-18808-Ljbffr