Vice President of Brand Marketing

Job Description:TTI Consumer Power Tools, Inc., has an opening in its Anderson, SC office for a Vice President, Brand Marketing. We are seeking a strategic and results-driven leader. This executive will drive compelling product and brand stories, digital-first marketing, data-driven growth strategies, and team development to accelerate brand awareness and equity, customer engagement, and revenue.About TTI Consumer Power Tools, IncTTI Consumer Power Tools, Inc. is a subsidiary of Techtronic Industries (TTI) and a world leader in the design, manufacturing, and marketing of power tools, outdoor power equipment, and floor care products. Our portfolio includes industry-leading brands such as RYOBI and RIDGID, with RYOBI recognized as the #1 consumer power tools and outdoor products brand in the world. These brands are sold exclusively at The Home Depot.Headquartered in the Upstate of South Carolina, we are driven by a relentless focus on innovation, operational excellence, and consumer-driven insights. This role will be instrumental in shaping and executing the brand strategy for RYOBI and RIDGID across the Americas, ensuring continued market leadership and long-term brand equity growth. This leader will also lead and champion a global approach to brand marketing for our industry leading RYOBI brand, driving best practices and consistency across the globe.This role offers a unique opportunity to shape the future of two of the most recognized brands in the industry, driving category leadership through digital innovation, consumer insight, and world-class marketing execution.Primary ResponsibilitiesDefine and execute a comprehensive brand strategy aligned to business growth objectivesLead and scale digital marketing and advertising across paid media, e-commerce, CRM, and performance channelsDrive data-led decision-making, including KPI development, marketing analytics, and ROI optimizationOversee go-to-market strategies, product marketing & positioning, and integrated campaign executionBuild and develop a high-performing marketing organization, with a focus on leadership and talent developmentPartner cross-functionally with Creative Marketing, Product & Channel Marketing, Sales, and Finance to align marketing with business outcomesChampion a consumer-centric approach across all marketing initiativesOther duties as assignedRequirements12+ years of progressive marketing leadership experience, including executive-level rolesProven success in digital transformation, performance marketing, and brand buildingStrong analytical mindset with experience leveraging data to drive strategy and growthBackground in power tools, consumer durables, industrial, or related industries preferredDemonstrated ability to lead, coach, and develop high-performing marketing teamsKnowledge, Skills and AbilitiesDigital-first, data-driven mindsetStrong business and financial acumenAbility to balance long-term brand building with short-term performance objectivesExecutive presence with the ability to influence cross-functional stakeholdersInspiring leadership style with a track record of building high-performing teamsTotal RewardsWe offer competitive wages, bonus program and a comprehensive benefits package, including:Medical, dental, and vision coverageCompany Vehicle/Allowance401(k) with company contributionTuition assistancePaid Time Off and company holidays
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