Vice President of Brand Marketing

Job Description:
TTI Consumer Power Tools, Inc., has an opening in its Anderson, SC office for a Vice President, Brand Marketing . We are seeking a strategic and results-driven leader. This executive will drive compelling product and brand stories, digital-first marketing, data-driven growth strategies, and team development to accelerate brand awareness and equity, customer engagement, and revenue.
About TTI Consumer Power Tools, Inc
TTI Consumer Power Tools, Inc. is a subsidiary of Techtronic Industries (TTI) and a world leader in the design, manufacturing, and marketing of power tools, outdoor power equipment, and floor care products. Our portfolio includes industry-leading brands such as RYOBI® and RIDGID® , with RYOBI recognized as the #1 consumer power tools and outdoor products brand in the world. These brands are sold exclusively at The Home Depot.
Headquartered in the Upstate of South Carolina, we are driven by a relentless focus on innovation, operational excellence, and consumer-driven insights. This role will be instrumental in shaping and executing the brand strategy for RYOBI and RIDGID across the Americas , ensuring continued market leadership and long-term brand equity growth. This leader will also lead and champion a global approach to brand marketing for our industry leading RYOBI brand, driving best practices and consistency across the globe.
This role offers a unique opportunity to shape the future of two of the most recognized brands in the industry, driving category leadership through digital innovation, consumer insight, and world-class marketing execution.
Primary Responsibilities
Define and execute a comprehensive brand strategy aligned to business growth objectives

Lead and scale digital marketing and advertising across paid media, e-commerce, CRM, and performance channels

Drive data-led decision-making, including KPI development, marketing analytics, and ROI optimization

Oversee go-to-market strategies, product marketing & positioning, and integrated campaign execution

Build and develop a high-performing marketing organization, with a focus on leadership and talent development

Partner cross-functionally with Creative Marketing, Product & Channel Marketing, Sales, and Finance to align marketing with business outcomes

Champion a consumer-centric approach across all marketing initiatives

Other duties as assigned

Requirements
12+ years of progressive marketing leadership experience, including executive-level roles

Proven success in digital transformation, performance marketing, and brand building

Strong analytical mindset with experience leveraging data to drive strategy and growth

Background in power tools, consumer durables, industrial, or related industries preferred

Demonstrated ability to lead, coach, and develop high-performing marketing teams

Knowledge, Skills and Abilities
Digital-first, data-driven mindset

Strong business and financial acumen

Ability to balance long-term brand building with short-term performance objectives

Executive presence with the ability to influence cross-functional stakeholders

Inspiring leadership style with a track record of building high-performing teams

Total Rewards
We offer competitive wages, bonus program and a comprehensive benefits package, including:

Medical, dental, and vision coverage

Company Vehicle/Allowance

401(k) with company contribution

Tuition assistance

Paid Time Off and company holidays

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
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