Vice President of Brand Marketing

## Vice President of Brand MarketingApplylocations: Anderson, SCtime type: Full timeposted on: Posted 3 Days Agojob requisition id: R73986**Job Description:**TTI Consumer Power Tools, Inc., has an opening in its Anderson, SC office for a **Vice President, Brand Marketing**. We are seeking a strategic and results-driven leader. This executive will drive compelling product and brand stories, digital-first marketing, data-driven growth strategies, and team development to accelerate brand awareness and equity, customer engagement, and revenue.**About TTI Consumer Power Tools, Inc**TTI Consumer Power Tools, Inc. is a subsidiary of Techtronic Industries (TTI) and a world leader in the design, manufacturing, and marketing of power tools, outdoor power equipment, and floor care products. Our portfolio includes industry-leading brands such as **RYOBI** and **RIDGID**, with RYOBI recognized as the #1 consumer power tools and outdoor products brand in the world. These brands are sold exclusively at The Home Depot.Headquartered in the Upstate of South Carolina, we are driven by a relentless focus on innovation, operational excellence, and consumer-driven insights. This role will be instrumental in shaping and executing the **brand strategy for RYOBI and RIDGID across the Americas**, ensuring continued market leadership and long-term brand equity growth. This leader will also lead and champion a global approach to brand marketing for our industry leading RYOBI brand, driving best practices and consistency across the globe.This role offers a unique opportunity to shape the future of two of the most recognized brands in the industry, driving category leadership through digital innovation, consumer insight, and world-class marketing execution.**Primary Responsibilities*** Define and execute a comprehensive brand strategy aligned to business growth objectives* Lead and scale digital marketing and advertising across paid media, e-commerce, CRM, and performance channels* Drive data-led decision-making, including KPI development, marketing analytics, and ROI optimization* Oversee go-to-market strategies, product marketing & positioning, and integrated campaign execution* Build and develop a high-performing marketing organization, with a focus on leadership and talent development* Partner cross-functionally with Creative Marketing, Product & Channel Marketing, Sales, and Finance to align marketing with business outcomes* Champion a consumer-centric approach across all marketing initiatives* Other duties as assigned**Requirements*** 12+ years of progressive marketing leadership experience, including executive-level roles* Proven success in digital transformation, performance marketing, and brand building* Strong analytical mindset with experience leveraging data to drive strategy and growth* Background in power tools, consumer durables, industrial, or related industries preferred* Demonstrated ability to lead, coach, and develop high-performing marketing teams**Knowledge, Skills and Abilities*** Digital-first, data-driven mindset* Strong business and financial acumen* Ability to balance long-term brand building with short-term performance objectives* Executive presence with the ability to influence cross-functional stakeholders* Inspiring leadership style with a track record of building high-performing teams**Total Rewards** * We offer competitive wages, bonus program and a comprehensive benefits package, including:* Medical, dental, and vision coverage* Company Vehicle/Allowance* 401(k) with company contribution* Tuition assistance* Paid Time Off and company holidays
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