Sales Manager — Dean’s Beans Organic Coffee
About Dean’s Beans Organic Coffee
Dean’s Beans Organic Coffee is a pioneering Fair Trade and organic coffee roaster based in Orange, Massachusetts. For more than 30 years, we’ve used specialty coffee as a vehicle for positive social and environmental change. As a 100% worker‑owned cooperative, we are committed to ethical sourcing, sustainability, social justice, and supporting coffee‑growing communities around the world.
We are seeking a strategic, mission‑driven Sales Manager to help lead our next phase of wholesale growth.
Position Summary
The Sales Manager will play a key leadership role in driving wholesale revenue growth while strengthening customer relationships and expanding Dean’s Beans’ market presence. This newly created position combines strategic planning with hands‑on sales execution and works closely with the CEO to shape and implement the company’s wholesale sales strategy.
The ideal candidate is both a thoughtful strategist and an active relationship‑builder who thrives in a collaborative small‑business environment. This position is based onsite at our “Beanery” headquarters in Orange, MA, and includes regular travel throughout New England using a company vehicle.
Key Responsibilities
Strategic Leadership & Business Growth
- Partner with the CEO to develop and execute wholesale growth and revenue strategies
- Identify new markets, customer segments, and distribution opportunities
- Contribute to company‑wide strategic planning and business decision‑making
- Evaluate pricing, positioning, and product opportunities to support sustainable growth
Revenue Ownership & Sales Strategy
- Own wholesale sales targets, forecasting, and pipeline management
- Analyze sales performance and market trends to identify opportunities and risks
- Develop scalable sales systems and processes
- Lead strategic sales opportunities and contract negotiations
Customer & Market Development
- Build and maintain strong relationships with key wholesale accounts
- Develop strategic partnerships to expand brand reach and distribution
- Represent Dean’s Beans as a brand ambassador within the marketplace
- Gather customer feedback and translate insights into business opportunities
- Grow regional sales of Nice Nitro ready‑to‑drink cold brew products
Sales Execution & Enablement
- Design and execute outreach strategies, campaigns, and account plans
- Collaborate with the Marketing Manager to create effective sales materials and messaging
- Ensure responsive customer engagement, including product demos, education, and distributor coordination
- Provide monthly reporting on sales activities and outcomes
- Support accurate CRM and order management processes
Cross‑Functional Collaboration
- Work closely with operations, production, and marketing teams to align sales strategy with supply planning
- Provide accurate forecasting to support production needs
- Ensure sales initiatives align with company values and long‑term objectives
Qualifications
Required
- 5+ years of successful sales or business development experience
- 3+ years of sales management experience
- Demonstrated success driving revenue growth and developing long‑term customer relationships
- Strong strategic thinking and problem‑solving skills
- Proficiency with Microsoft Office, CRM systems, QuickBooks, and Canva
- Excellent communication, negotiation, and relationship‑building abilities
- Ability to recruit, train, and support sales team members as needed
- Self‑motivated with strong integrity, accountability, and initiative
- Ability to balance attention to detail with big‑picture thinking
- Comfortable working independently and collaboratively in a dynamic environment
- Valid driver’s license and clean driving record; ability to travel throughout New England
Preferred
- Experience in coffee, food, beverage, or CPG industries
- Experience in entrepreneurial or small‑business environments
- Familiarity with wholesale and retail distribution channels
- Experience implementing or scaling CRM and sales systems
Compensation & Benefits
- Salary range: $85,000–$95,000 annually, depending on experience
- Full‑time salaried position (40 hours/week)
- Company‑paid health, dental, life, and disability insurances
- Generous paid time off
- Reimbursement for eligible health/wellness and childcare/eldercare expenses
- 401(k) with company contribution equal to 5% of salary
After two years of employment, eligible employees may apply to become worker‑owners in the cooperative.
How to Apply
Please send a resume and cover letter to Applications without cover letters will not be considered.
Application deadline: Friday, June 12, 2026
Equal Opportunity Employer
Dean’s Beans Organic Coffee is an equal opportunity employer. We encourage women, people of color, LGBTQ+ individuals, and persons with disabilities to apply.
About Dean’s Beans
Dean’s Beans is a certified organic and Fair Trade coffee company sourcing coffees from farming cooperatives in 11 countries. Beyond coffee, our work includes innovative People‑Centered Development programs focused on clean water, healthcare, education, and economic opportunity in coffee‑growing communities.
In 2023, founder Dean Cycon transitioned ownership of the company to the employees, making Dean’s Beans a 100% worker‑owned cooperative dedicated to carrying forward a legacy of putting people and planet before profit.
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