Senior Manager FP&A: Marketing & Operations

Senior Manager FP&A: Marketing & Operations
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super‑serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in‑person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role
We are seeking a hands‑on Senior Manager, Financial Planning & Analysis (Marketing & Growth) to lead budget ownership, expense management, and performance oversight across our global Marketing organization. Reporting to the Senior Director, GTM FP&A, this role serves as a dedicated Finance Business Partner to Marketing and Growth leaders, providing financial leadership across planning, forecasting, and investment decision‑making. You will own how marketing spend is planned, tracked, and optimized globally, ensuring strong financial discipline while enabling efficient growth.

This role requires a balance of strategic thinking and operational execution, including building scalable reporting and business intelligence solutions (e.g., Power BI), managing governance and approval frameworks, and delivering clear insights into marketing performance across the subscription funnel. You will also develop a Senior Financial Analyst, helping elevate analytical rigor and business partnership across the team.

Key Responsibilities

Own the global Marketing budget, including planning, tracking, and expense management across channels and regions

Partner with Marketing leadership to drive disciplined investment allocation aligned to growth priorities and ROI targets

Provide visibility into spend vs. plan, identifying risks and opportunities and recommending actionable adjustments

Lead performance management across the full subscription funnel (acquisition, conversion, retention, churn)

Evaluate marketing effectiveness across paid and organic channels to optimize efficiency and scalability

Develop and evolve KPIs (e.g., CAC, LTV, ARPU, payback) to inform investment decisions and growth strategy

Own forecasting, annual planning, and long‑range planning, translating strategy into financial plans and scenarios

Support decision‑making through modeling, trade‑off analysis, and performance forecasting

Lead development of business intelligence tools and reporting infrastructure (e.g., Power BI, Board) to enable scalable insights

Establish and manage governance frameworks, including spend approvals, investment tracking, and global process standardization

Own executive reporting and communications while managing and developing a Senior Financial Analyst and partnering cross‑functionally to drive performance improvements

We are considering applicants for the location(s) of Los Angeles, CA.

Experience Requirements

8+ years of experience in FP&A, strategic finance, or finance business partnering roles in high‑growth environments

Experience supporting Marketing, Growth, or GTM functions, ideally within media, entertainment, or subscription‑based businesses

Strong expertise in budget management, expense control, and financial governance frameworks

Deep understanding of marketing and subscription metrics, including CAC, LTV, ARPU, churn, and funnel performance

Proven ability to influence senior stakeholders and drive decisions in a client‑facing / business partner capacity

Experience building and scaling business intelligence tools (e.g., Power BI) and improving reporting infrastructure

Advanced financial modeling and Excel skills

Strong communication skills, with experience presenting to executive audiences

Experience managing or mentoring team members

Ability to operate effectively in a global, matrixed organization

Bachelor’s degree required; MBA or advanced degree preferred

Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Flexible time off policies allowing you to take the time you need to be your whole self.

Generous medical, dental, vision, STD, LTD, and life insurance.

Health Saving Account (HSA) program.

Health care and dependent care FSA.

401(k) plan, with employer match.

Support program for new parents.

Pet insurance and some of our offices are pet friendly!

Pay Range: $138,864 - $173,580 USD

About our Values

Courage – We believe that when we overcome fear, we enable our best selves.

Curiosity – We are curious, which is the gateway to empathy, inclusion, and understanding.

Kaizen – We have a growth mindset committed to constant forward progress.

Service – We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion
We are an equal opportunity employer. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#J-18808-Ljbffr