Integrated Marketing Communications Manager

About This Role The Integrated Marketing Communications Manager owns the U.S. marketing communications strategy and performance, driving measurable impact on brand strength, market adoption, and commercial outcomes.
Responsibilities Strategic Ownership & Business Impact – Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets. Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration. Translate enterprise and product strategies into clear, differentiated messaging frameworks and campaign plans.
Brand & Messaging Leadership – Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints. Define messaging architecture and enforce standards across campaigns, content, and channels. Serve as the primary authority on brand integrity and positioning within the U.S. market.
Integrated Campaign Leadership – Lead the strategy and execution oversight of multi‑channel campaigns that drive awareness, demand generation, and customer engagement. Ensure campaigns are insight‑driven, performance‑oriented, and optimized across channels. Partner with Digital, Product Marketing, and Sales to maximize campaign effectiveness and ROI.
Product Launch Excellence – Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness. Drive cross‑functional alignment across Marketing, Sales, and Corporate Communications to ensure coordinated execution. Establish scalable launch frameworks and best practices.
Enterprise Alignment & Influence – Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives. Influence senior stakeholders and drive alignment across functions without direct authority. Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence.
Channel Strategy & Optimization – Set strategic direction for digital, events, and content channels, ensuring alignment with customer journey and business goals. Leverage performance data and analytics to continuously optimize channel effectiveness and investment decisions.
Operational Excellence & Transformation – Lead marketing communications process optimization, including workflow standardisation, template development, and quality improvements. Drive scalable operating models that improve speed, efficiency, and consistency as part of broader marketing transformation efforts.
Agency & Vendor Leadership – Own agency relationships, including scope definition, performance management, and output quality. Ensure agencies deliver against strategic objectives, timelines, and budget expectations.
Compliance & Risk Management – Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements. Proactively identify and mitigate compliance risks while maintaining speed and quality of execution.
Qualifications Bachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field.
7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries.
Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes.
Experience operating in highly regulated environments.
Demonstrated ability to influence cross‑functional stakeholders and drive alignment at senior levels.
Strong strategic thinking, executive communication, and project leadership skills.
Experience managing agencies and external partners.
Willingness to travel up to 30%.
Preferred Advanced degree (e.g., MBA).
Experience in cardiology or cardiovascular‑related healthcare sectors.
Experience working across Marketing, Clinical, R&D, Health Economics, and Sales organizations.
Success Profile Operates as a strategic leader with strong business acumen and ownership mindset.
Drives outcomes, not just activity.
Navigates complexity and ambiguity with clarity and structure.
Inspires cross‑functional alignment without direct authority.
Balances strategic thinking with executional excellence.
Creates impact across all customer touchpoints.
Impact This role is critical to strengthening iRhythm’s market position in the U.S., accelerating product adoption, and ensuring a consistent, differentiated brand presence across all customer touchpoints. The Integrated Marketing Communications Manager directly contributes to commercial performance and long‑term brand equity.
Location Remote – United States
Compensation Estimated Pay Range: $115,000 – $135,000. Actual compensation may vary based on knowledge, skills, experience, and work location.
Equal Opportunity Employer iRhythm Technologies, Inc. is an Equal Opportunity Employer. We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws.
Accommodation Statement We provide reasonable accommodations for qualified individuals with disabilities in job application procedures, including those who may have any difficulty using our online system. If you need such an accommodation, you may contact us at taops@irhythmtech.com . #J-18808-Ljbffr