Integrated Marketing Communications Manager

Integrated Marketing Communications Manager
Position Summary
We are seeking a strategic and senior-level Integrated Marketing Communications Manager to lead the development and execution of multi-channel marketing campaigns. This role is responsible for building cohesive, end-to-end campaigns across print, digital, social, and event channels within the healthcare or medical device space. The ideal candidate combines strategic thinking with strong execution skills to ensure consistent messaging, maximize engagement, and drive measurable business impact.

Key Responsibilities:
Content Strategy & Execution

Develop and lead integrated marketing campaigns aligned with business objectives and product priorities

Build omni-channel campaign strategies spanning digital, social, print, and event marketing

Ensure consistent messaging and brand alignment across all channels and touchpoints

Manage campaign timelines, deliverables, and cross-functional coordination

Print & Digital Marketing

Oversee development of print materials including brochures, sales collateral, and tradeshow assets

Lead digital execution including email campaigns, landing pages, and online and print promotions

Partner with creative teams to produce high-quality assets across formats

Social & Content Integration

Align social media strategy with broader campaign initiatives

Ensure content is effectively repurposed across channels to maximize reach and engagement

Cross-Functional Collaboration

Partner with product marketing, sales, clinical education, and leadership teams to align messaging and campaign priorities

Work closely with external vendors and agencies as needed

Brand & Experience Management

Ensure consistent brand presence and messaging across all events

Reporting & KPI Management

Deliver regular performance reporting, highlighting insights, trends, and actionable recommendations

Establish benchmarks and conduct A/B testing to continuously improve campaign effectiveness

Measure ROI of marketing initiatives to inform future marketing communications decisions

Provide post-campaign analysis and executive summaries linking marketing performance to MQL impact

Additional Duties

Perform other tasks as assigned to support Global Commercial Marketing andcross-functional initiative, KOM - sales meeting event planning

Qualifications
Required:

Bachelor's degree in Marketing or Marketing Communications or a related field, (advertising, or equivalent experience)

5+ years of experience in integrated marketing, communications, campaign management, or related marketing roles

Demonstrated experience planning and executing

end-to-end marketing campaigns across omni-channel platforms

(digital, social, email, events, etc.)

Strong marketing foundation with experience in

brand strategy, content development, and campaign performance optimization

Proven ability to partner with

external creative agencies and internal product managers

to deliver impactful campaigns

Prior experience in the

medical device, healthcare, or life sciences industry strongly preferred

Preferred:

Experience with marketing automation and CRM tools

Familiarity with analytics and campaign performance tools

Experience working with agencies or managing external partners

Familiarity with Ad Promo and MLR processes

Fortive Corporation Overview
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential- your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Advanced Sterilization Products
ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP's mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP's products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

Pay Range
The salary range for this position (in local currency) is 99,600.00 - 166,300.00

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