Senior Director of Marketing, Life

divh2Senior Director Of Marketing, Life/h2pIntegrity is transforming the future of Life insurance, and marketing is at the heart of that mission. As the Senior Director of Marketing, Life, you will serve as the strategic link between Marketing and the Integrity Life leadership team, directly supporting the President of Integrity Life. In this high-impact role, you will guide the creation and execution of marketing strategies that drive growth, deepen advisor engagement, and elevate Integritys presence in the Life category./ppYoull lead the development of go-to-market strategies, creative campaigns, and sales enablement initiatives while overseeing a talented team to ensure flawless execution. Beyond execution, youll provide executive-level insights, manage budgets, and build partnerships with carrier marketing teams to drive alignment, differentiation, and results./ppLets talk job responsibilities:/pulliStrategic Leadership/liliPartner directly with the President of Life and senior stakeholders to define and align marketing priorities with business strategy./liliLead the creation and execution of strategic documentation, including Go-To-Market plans, creative briefs, and strategy briefs./liliAct as a thought partner to executives, presenting recommendations and influencing decision-making./li/ululliTeam Budget Leadership/liliLead, mentor, and develop team members to deliver best-in-class marketing programs that align with Integritys vision./liliOversee marketing budgets for the Life business, ensuring resources are allocated effectively and deliver measurable ROI/li/ululliCarrier Partner Engagement/liliBuild and maintain relationships with carrier partners and their marketing teams to support product launches, incentives, and advisor engagement initiatives./liliCollaborate with carriers and internal teams to develop sales support materials, training resources, and promotional content./li/ululliExecution Collaboration/liliManage multiple projects simultaneously, ensuring timely delivery and high standards of quality./liliCollaborate across Creative, Channels, and Marketing Technology teams to ensure campaigns are consistent, effective, and brand-aligned./liliLead weekly marketing meetings with stakeholders to align on objectives and adjust priorities as needed./li/ululliSales Enablement Advisor Engagement/liliDesign and execute marketing programs, contests, and incentives that drive advisor engagement and product adoption./liliOversee content creation, including social media, sales materials, presentations, and promotional campaigns./liliSupport events and campaigns that strengthen distribution partnerships and elevate Integritys Life business./li/ululliMeasurement Market Insights/liliTrack and measure the effectiveness of marketing strategies, providing insights to optimize performance./liliMonitor competitor activity and market trends to inform strategies and ensure Integrity remains differentiated in the Life category./li/ulpYour experience and skills:/pulli10+ years of progressive marketing leadership experience in agency or corporate environments./liliProven ability to lead teams, manage budgets, and deliver results in fast-paced, sales-driven organizations./liliStrong familiarity with Life insurance products (Final Expense, Mortgage Protection, Term Life, Universal Life, Fixed Index Annuities)./liliExceptional communication and presentation skills, with confidence engaging senior executives, carrier partners, and diverse audiences./liliStrategic thinker with strong analytical skills and the ability to turn insights into action./liliProficiency in Microsoft Office Suite; experience with project management platforms (Asana a plus)./liliExperience developing content across channels (social, print, digital, events) and supporting large-scale initiatives./liliWillingness to travel for carrier meetings, partner events, and business priorities./liliFlexible, resilient, and comfortable navigating evolving business needs while maintaining alignment with long-term strategy./li/ulpAbout Integrity/ppIntegrity is one of the nations leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead./ppIntegrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company youll love, and well love you back. Were proud of the work we do and the culture weve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind./ppHeadquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are in person, over the phone or online. Integritys employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com./ppIntegrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities./p/div