Web & Email Marketing Manager

Cadillac Formula 1® Team is seeking a highly skilled and data‑driven Web & Email Marketing Manager to lead the development, execution, and optimisation of our digital communication channels. This role will be central to how we engage fans, partners, and stakeholders globally delivering best‑in‑class web experiences and high‑performing email campaigns. You’ll combine creativity with analytics, ensuring every digital touchpoint reflects the prestige, innovation and performance of the Cadillac brand in Formula 1®.

Responsibilities

Own and manage the official team website, ensuring it is visually compelling, up‑to‑date, and performance‑optimised

Collaborate with designers, developers, and content teams to deliver new features, landing pages, and campaign microsites

Monitor website performance (traffic, engagement, conversion rates) and continuously optimise UX/UI

Ensure SEO best practices are implemented to drive organic growth

Plan, create, and execute global email campaigns (newsletters, fan engagement, partner communications)

Build and manage segmented email lists to deliver personalised and targeted content

Optimise campaigns through testing, automation workflows, and lifecycle journeys

Ensure compliance with data protection and email marketing regulations

Track and analyse performance across web and email channels using tools such as Google Analytics, CRM platforms, and email marketing software

Produce regular reports with actionable insights for marketing leadership

Use data to inform campaign strategy, improve ROI, and enhance fan engagement

Work closely with the wider marketing team to align web and email activity with brand campaigns, race calendars, and sponsorship activations

Support product launches, race promotions, and exclusive content drops

Manage CMS platforms, email marketing tools, and integrations with CRM systems

Qualifications

Proven experience in web management and email marketing (ideally in sport, automotive, or high‑performance brands)

Strong analytical mindset with experience interpreting data and optimising campaigns

Hands‑on experience with CMS platforms, email marketing tools (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp), and analytics tools

Understanding of SEO, UX/UI principles, and digital best practices

Excellent project management and organisational skills

Passion for motorsport, innovation, and fan engagement

Please note: This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non‑U.S. Person who is eligible to obtain any required export control authorization.

A team like no other.

Cadillac Formula 1 Team challenges conventions and redefines success through bold ambition, cutting‑edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering industry‑leading pension, generous time off and, as part of a global brand, huge potential for career development.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.

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