Position Purpose
Sr. Analyst SEO responsibilities include measuring and improving visibility and performance across emerging AI‑driven discovery platforms for homedepot.com. The role focuses on monitoring AI search trends, analyzing performance data, and making clear, data‑backed recommendations to improve how the brand is discovered, cited, and represented within AI‑generated experiences.
The Sr. Analyst tracks AI‑driven traffic, attribution, and engagement patterns; monitors brand visibility, citations, and share of mind; and surfaces optimization opportunities related to content, technical signals, and product data. The role supports reporting and experimentation tied to generative engine optimization (GEO) and broader AI search measurement efforts. The Sr. Analyst partners closely with Analytics, Content, Product, Engineering, and third‑party vendors to advance AI performance reporting, inform prioritization, and support organic growth as search continues to evolve.
Key Responsibilities
- 20% Cross‑functional partnership – Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and share category/site level insights. Represent SEO for assigned categories and work with partners to ensure metrics are understood and prioritized into overall workstreams.
- 10% Professional development and process improvement – Stay informed on the latest industry changes with SEO and incorporate new strategies into existing processes.
- 25% Project planning and implementation – Collaborate with cross‑functional partners to plan, prioritize, and implement SEO optimizations.
- 15% Reporting & measurement – Track the performance of assigned categories/functions, measure the impact of SEO optimization projects, and provide data‑driven insights for continued improvement.
- 30% SEO strategy and analysis – Monitor keyword/site performance and conduct research to identify opportunities to increase organic traffic and content visibility.
Direct Manager / Direct Reports
- Reports to SEO Manager
- Has 0 direct reports
Travel Requirements
- Typical overnight travel less than 10% of the time
Physical Requirements
- Mostly seated; occasional lifting of light items
Working Conditions
- Comfortable indoor environment
Minimum Qualifications
- Must be eighteen years of age or older
- Must be legally permitted to work in the United States
Preferred Qualifications
- Working knowledge of Microsoft Office Suite
- Demonstrated ability to collaborate and work effectively with cross‑functional teams
- Excellent written and verbal communication skills
- Prior experience with enterprise‑level SEO, preferably in an e‑commerce environment
- Strong analytical skills to analyze large amounts of data and identify insights
- Experience with enterprise‑level SEO tools, such as Google Search Console, Deepcrawl, Brightedge, Moz, etc.
- Ability to work independently and manage multiple priorities simultaneously
- Experience monitoring brand visibility, citations, and share of voice across AI‑driven search and discovery surfaces
- Proven ability to prioritize work and advocate for SEO and AI search initiatives in a highly matrixed organization
Minimum Education
High school diploma and/or GED
Preferred Education
High school diploma or GED
Minimum Years Of Work Experience
3
Preferred Years Of Work Experience
3
Minimum Leadership Experience
None
Preferred Leadership Experience
None
Certifications
None
Competencies
- Decision Quality
- Collaborates
- Drives Engagement
- Ensures Accountability
- Plans and Aligns
- Customer Focus
- Drives Results
- Manages Conflict