Job Description
Job Description
School Bus Regional Sales Manager (Western Region) The School Bus Regional Sales Manager plays a pivotal role in driving sales and fostering strong customer relationships within the western region of Virginia (primarily west of I-95). Beyond generating sales, this role embodies customer advocacy, serving as a trusted product expert and provider of solutions tailored to meet unique customer needs.
As the frontline representative of the company, the Regional Sales Manager acts as a liaison between customers and internal departments, ensuring seamless communication and effective relationship management. With a focus on understanding and addressing customer requirements, this position is instrumental in driving customer satisfaction and loyalty while achieving sales targets. The School Bus Regional Sales Manager reports directly to the Vice President of School Bus Sales and Marketing.
Sales Generation and Management (50%)
Proactively identify and pursue sales opportunities within their region
Establish, pursue, and track annual target sales accounts
Collaborate with Vice President of School Bus Sales and Marketing on deals and pricing
Produce sales quotes in accordance with state and customer specifications
Research and develop product advantage specifications
Maintain a knowledge base of customer-preferred product specifications
Track and keep customer abreast of order status and updates throughout the sales process
Participate in and provide support for customer deliveries
Mitigate order and sales challenges in cooperation with Vice President of School Bus Sales and Marketing
Be knowledgeable of and promote funding strategies and sources to aid customers in achieving product purchase goals
Prepare financing deals and strategies in partnership with the internal finance team and Daimler Finance partners
Participate in regional, state, and national industry events and conferences to promote brand awareness and drive sales growth
Customer Relationship Management (35%)
Build and maintain loyal relationships with customers, serving as their dedicated point-of-contact and trusted advisor
Maintain a regular cadence of customer contact and visits, striving for an average of 2-3 monthly touchpoints and a minimum of one in-person touchpoint every other month for each customer
Demonstrate comprehensive product knowledge and expertise to effectively address customer inquiries and provide tailored solutions
Collaborate cross-functionally with internal teams to facilitate positive customer experiences and resolve issues or challenges
Act as a dedicated advocate for customers while concurrently safeguarding the company's financial interests and overarching objectives
Host customers on OEM tours, educational events, and customer-appreciation outings
Provide customer contact updates for customer relationship management database
Page Brea
Product and Industry Experience Knowledge (15%)
Analyze market trends, competitor activities, and customer feedback to inform sales strategies and enhance product offerings
Actively participate in ongoing product training, events, and meetings with OEM partners
Stay informed about advancements and new technologies in the school bus industry, emerging technologies, and best practices
Maintain regular engagement with OEM representatives to stay in-tune with latest developments
Expectations/Successes:
The School Bus Regional Sales Manager is responsible for overseeing all sales activities and customer engagement within their assigned territory. Success is measured by: (1) market share and sales volume, (2) customer loyalty, satisfaction, and relationships, (3) target account acquisition, and (4) OEM and industry recognition.
Minimum Qualification & Requirements:
Bachelor’s degree in
business/marketing/related
field or equivalent experience required (preferred)
Knowledge of school buses, vehicle systems, and electric vehicle supply equipment (EVSE) (preferred)
5+ years of sales experience (preferred)
Centrally located within their region of responsibility (preferred)
Excellent communication (verbal and written), interpersonal, and customer-service skills
Keen attention to detail and intricacies of crafting sales proposals
Problem-solving and winning mindset
Proficiency in Microsoft programs, specifically OneDrive, Outlook, Excel, Word, PowerPoint, and Teams
Self-motivated to work independently while also maintaining a team-oriented mentality
Commercial Drivers License (CDL) holder (preferred)
Remote and in-office working environment with 30-40% travel required (primarily within Virginia)

Western Region Sales Manager
Sonny Merryman Inc · Evington, VA, USA ·
- Job type:
- Full Time