SEO & AI Visibility Specialist

SEO & AI Visibility Specialist
The SEO & AI Visibility Specialist will drive organic traffic growth and enhance the online visibility of EAB’s higher education clients across traditional search engines and AI‑driven discovery platforms such as Google AI Overviews, ChatGPT, Bing Copilot, and Perplexity. The role bridges established SEO practices with emerging AI search behaviors to ensure partner content is discoverable and accurately represented across evolving digital experiences. This position is based in Richmond, VA or Washington, D.C.

Responsibilities

Compile and synthesize data across reporting platforms to evaluate performance and communicate impact to partners in higher education.

Develop and guide SEO and Generative Engine Optimization (GEO) strategies aligned to partner goals, focusing on technical performance and discoverability.

Provide targeted recommendations to improve crawlability, indexation, structured data, and content for search engine rankings and AI‑driven discovery.

Perform keyword and prompt research to inform on‑page optimization and content strategy.

Leverage analytics to interpret SEO and AI visibility performance, delivering insights that inform partner decisions and ongoing strategy refinement.

Stay current on SEO and AI‑driven search trends, rapidly adopting new tools and methodologies to enhance analysis and recommendations.

Utilize tools such as Google Ads, GA4, Search Console, and emerging SEO/GEO platforms to extract insights and recommend improvements.

Basic Qualifications

Bachelor’s degree in marketing, business, information technology, communications or related field.

2+ years of SEO experience with deep understanding of SEO principles and strategic application.

Working knowledge of Generative Engine Optimization (GEO) principles and AI‑driven search behavior.

Strong communication skills for collaboration and presentation to stakeholders at all levels.

Expertise in GA4, Google Search Console, Looker Studio, and Tag Manager.

Exceptional analytical skills, capable of distilling complex data into actionable insights.

Strong creative aptitude, understanding of website design, information architecture, and content strategy.

Ideal Qualifications

Proficiency in Microsoft Excel, Word, and PowerPoint.

Experience with SEO tools such as SEMrush, Ahrefs, Moz, etc.

Direct response marketing and/or higher education experience.

Commitment to continuous learning and fostering a culture of fairness, authenticity, and belonging.

Compensation
Base salary range: $62,500 - $71,500 per year, based on experience, skills, and location. Salary may vary within this range.

Benefits

Medical, dental, and vision insurance plans, including dependents and domestic partners.

20+ days of PTO annually plus paid firm and floating holidays.

Daytime leave for community service and flextime for fitness activities.

401(k) retirement savings plan with company matching.

Health savings account, healthcare and dependent care flexible spending account, and pre‑tax commuter plans.

Employee assistance program with counseling services.

Wellness programs including gym discounts and sleep/meditation app access.

Fertility treatment coverage and adoption or surrogacy assistance.

Paid parental leave with phased return to work for birthing and non‑birthing parents.

Milk shipping service for nursing employees during business travel.

Pet health insurance discount for dogs and cats.

Company‑provided life, AD&D, and disability insurance.

Financial wellness resources and employee discount program.

Access to employee resource groups and dynamic professional growth opportunities.

Benefits begin on day one. This opening is not eligible for visa sponsorship at this time; candidates must have U.S. work authorization that does not require employment‑based visa sponsorship now or in the future.

EAB is an Equal Opportunity Employer. We make employment decisions based on qualifications, merit, and business need and do not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by law.

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