Brand Manager, Infant Formula

Driving the growth and performance of Bobbie's infant formula portfolio, the remote Brand Manager, Infant Formula will manage product innovation, commercialization plans, and market performance while collaborating cross-functionally to enhance brand positioning and consumer insights.
Key responsibilities

Support management of the infant formula portfolio to drive growth and profitability
Lead cross-functional execution of product launches and commercialization initiatives
Monitor post-launch product performance and develop recommendations for optimization

Required qualifications

4-5+ years of experience in Brand Management, Innovation, or Product Marketing
Classical brand management training strongly preferred
Strong analytical skills with the ability to translate data into actionable insights
Experience leading complex cross-functional initiatives
Understanding of CPG commercialization and retail environments