Principal Product Manager - Subscriber Acquisition

About the Role
Subscriber Acquisition is one of the most consequential product areas at Dow Jones: the engine that drives new paying subscribers and registered users into The Wall Street Journal, Barron's, MarketWatch, and beyond. As Principal Product Manager on the Subscriber Acquisition team, you will own acquisition products including paywall strategy, shop pages, checkout, and partnerships from end-to-end. You will also own new vertical launches across a multi‑brand portfolio. You will lead a team of product managers and work closely with marketing, engineering, design, and subscription strategy to set direction, run experiments, and ship products that directly move the business. You will also help enable the shift to the use of more AI tools in product management across your team. You will report to the VP of Product, Commerce.

About the Team
Our Technology team drives the evolution of our Technology, Engineering, Data, Product and User Experience functions. With a keen focus on delivering cutting‑edge solutions, we shape the digital landscape for our customers, readers and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints. Collaborating closely with our newsrooms and strategic partners, we spearhead the development of groundbreaking products and technologies.

You Will

Work with marketing and subscription business stakeholders to define and execute the long‑term product strategy for subscriber acquisition

Lead and develop a team of product managers as a player‑coach

Own prioritization and trade‑offs across a multi‑brand portfolio (WSJ, Barron’s, MarketWatch)

Drive alignment with engineering, design, marketing, data science, and senior leadership

Design and run a rigorous experimentation program, using A/B testing and funnel analysis to drive measurable conversion outcomes

Own the technical strategy for core acquisition systems (paywall platform, onsite commerce tooling and checkout)

Translate complex configurations into accessible plans for technical and non‑technical stakeholders

Drive the product strategy for new verticals and partnership programs, working directly with senior leadership

Exhibit strong product judgment on high‑impact decisions, balancing conversion goals with user experience, ad revenue, and long‑term brand health

You Have

At least 10 years’ product management experience with a focus on subscription acquisition, direct‑to‑consumer, or e‑commerce products

A track record of managing and developing product managers

Proven ability to use AI tools to improve the quality and velocity of your work

Deep expertise in experimentation and data‑driven decision making

The ability to engage in detailed discussions with engineering, understand paywall and subscription system architecture, and make informed product decisions

A track record of influencing executive level stakeholders (VP‑level and above)

A strong understanding of acquisition funnel metrics

Knowledge of digital media and subscription businesses

Experience with the Piano or Braze platforms (a plus)

Our Benefits

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Education Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Compensation
Base Pay Range: $150,000 - $185,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus‑eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits‑eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

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