Paid Social Specialist, DTC Performance Marketing

About the Company

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another, enabling us to enter multiple product categories and drive significant growth and market share gains. Headquartered in Needham, Massachusetts, we have more than 4,100 associates and sell our products at key retailers, online and offline, and through distributors around the world.
Culture & AI Focus

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Overview

The Paid Social Specialist role will play an important role in the day-to-day strategy and execution of our media investment, focused on delivering revenue growth for DTC. This is a performance-based role, where you will be tasked with finding where to spend the next best dollar and proving out efficiency through sound measurement principles. Experience media-buying directly on social platforms is a must.
Key Responsibilities

Lead day-to-day activation, optimization, and performance in-platform and with agency against DTC category revenue and forecast
Support the paid social strategy within each brand, customizing based on the category’s full-funnel activation and DTC revenue needs
Assist in paid social investment growth by identifying new opportunities, proving revenue efficiency, and advocating for the channel
Be responsible for brand and category reporting on a weekly basis and as ad-hoc deliverables are requested, sharing cross-functionally on a regular cadence
Partner with creative teams to produce high-impact, platform-specific content that drives revenue efficiently
Manage the end-to-end creative process, including briefing, feedback, legal approvals, trafficking, and reporting
Collaborate closely with DTC teams on promotional periods, SKU assortment, and site changes
Work and communicate closely with the Manager on day-to-day deliverables
Monitor competitor channel activity, spend, and creative to inform our strategy
QA agency work, ensuring accuracy and excellence in execution
Qualifications

1-2 years of paid social buying experience directly in platform, brand- or agency-side, with experience on Meta and TikTok preferred
E-commerce or B2C media experience preferred
Foundational experience with data manipulation in Excel and data dashboards
Excellent time management and organizational skills
Foundational understanding of the performance media landscape and total marketing mix
Excellent communication skills, with the ability to work with a variety of styles and personalities
Thrives in a fast-paced environment, prioritizes and manages multiple deliverables
Ability to work collaboratively as a team and as a self-starter, owning a task from start to finish
Salary and Other Compensation

The annual salary range for this position is $61,600—$94,500 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Benefits

Medical, dental, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, backup child and eldercare days, product discounts, referral bonus program, and more.
Equal Opportunity

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.

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