Paid Social Specialist, DTC Performance Marketing

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives around the world. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another.

Overview
The Paid Social Specialist role will play an important role in the day-to-day strategy and execution of our media investment, focused on delivering revenue growth for DTC. This is a performance-based role, where you will be tasked with finding where to spend the next best dollar and proving out efficiency through sound measurement principles. Experience media-buying directly on social platforms is a must.

Key Responsibilities

Lead day-to-day activation, optimization, and performance in platform and with agency against DTC category revenue and forecast

Support the paid social strategy within each brand, customizing based on the category’s full funnel activation and DTC revenue needs

Assist in paid social investment growth by identifying new opportunities, proving revenue efficiency, and advocating for the channel

Responsible for brand and category reporting on a weekly basis and as ad hoc deliverables are requested, sharing cross-functionally on a regular cadence

Partner with creative teams to produce high-impact, platform-specific content that drives revenue efficiently

End-to-end creative process management such as briefing, feedback, legal approvals, trafficking, and reporting

Collaborate closely with DTC teams on promotional periods, SKU assortment, and site changes

Works and communicates closely with Manager on day-to-day deliverables

Monitor competitor channel activity, spend, and creative to inform our strategy

QA’ing agency work, ensuring accuracy and excellence in execution

Qualifications

1-2 years of prior paid social buying directly in platform, brand- or agency-side, Meta and TikTok experience preferred

E-commerce or B2C media experience preferred

Foundational experience with data manipulation in Excel and data dashboards

Excellent time management and organizational skills

Foundational understanding of the performance media landscape and total marketing mix

Excellent communication skills, with the ability to work with a variety of styles and personalities

Thrives in a fast-paced environment, prioritize and manage multiple deliverables

Ability to work collaboratively as a team and as a self-starter, owning a task from start to finish

Salary and Benefits
$61,600 – $94,500 USD

Medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.

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