Director of Special Projects, Business Development

Director of Special Projects, Business Development
United States

Location:

Flexible / Remote

About InMarket
Since 2010, InMarket has been the leader in 360‑degree consumer intelligence and real‑time activation for thousands of today’s top brands. Through InMarket's data‑driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

*Source: Wordstream US Google Display Benchmarks for Mobile Media

About the Role
We are looking for a senior, highly entrepreneurial business builder to help drive new strategic revenue opportunities and open up untapped areas of growth for InMarket.

This is not a traditional sales role—it is a high‑agency, zero‑to‑one mandate focused on identifying opportunities, shaping go‑to‑market approaches, and directly engaging senior decision‑makers at brands, agencies, and strategic partners.

The ideal candidate is a persuasive generalist who thrives in ambiguity, learns quickly, and can confidently sell and evangelize complex or evolving technology—even in spaces where the playbook does not yet exist.

What You’ll Do

Identify, shape, and pitch new business opportunities to open strategic revenue streams

Engage and influence senior‑level stakeholders at brands and agencies to test and learn new technology

Lead exploratory and ambiguous initiatives (“special projects”) that may evolve into scalable revenue channels

Translate complex data and adtech capabilities into clear, compelling commercial narratives

Partner closely with product, marketing, and sales leadership to help shape new GTM motions

Bring structured feedback from the market to inform strategy, positioning, and product direction

Partner with sales team to introduce new ideas and product tests to key clients and brands

What We’re Looking For

Solid experience in business development, new partnerships, or enterprise sales

Proven ability to open doors and create opportunities from scratch

Demonstrated success in adtech, martech, SaaS, or data‑driven marketing environments

Exceptional communication and persuasion skills—able to simplify and sell complex ideas

Highly resourceful, proactive, and comfortable operating without structure or predefined playbooks

Strong “builder” mentality with a bias toward action and experimentation

High degree of curiosity, resilience, and creative problem‑solving

What Success Looks Like

Creation of new, scalable revenue opportunities that did not previously exist

Consistent engagement with key decision‑makers and strategic accounts

Expansion of InMarket’s footprint into new categories, use cases, or buyer groups

Tangible influence on test and learn opportunities, GTM strategy, and positioning

Becoming a trusted partner to leadership on growth experimentation and market development

Why This Role

High‑impact, highly visible role at the center of InMarket’s growth strategy

Opportunity to build and define entirely new business motions

Direct access to leadership and influence over strategic direction

Entrepreneurial culture that rewards ownership, creativity, and speed

Benefits Summary

Competitive salary, stock options, flexible vacation

Medical, dental and Flexible Spending Account (FSA)

Company Matched 401(k)

Unlimited PTO (within reason)

Talented co‑workers and management

Paid Paternity & Maternity Leave

At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve. We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us.

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

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