Manager of Digital Experience & Platforms

Manager of Digital Experience & Platforms

The Manager, Digital Experience and Platforms is responsible for the execution, optimization, and enablement of Donatos web and mobile app experiences. This role ensures digital platforms effectively support brand, marketing, and customer experience needs through strong prioritization, requirements definition, and cross-functional collaboration. This role focuses on platform health, experience quality, and delivery, serving as the day-to-day connector between Marketing and IT to ensure digital experiences are clear, consistent, and operationally sound.
Job duties and responsibilities
Digital Experience Management
Own day-to-day management of the Donatos website and mobile app experiences
Ensure digital experiences align with brand standards, campaigns and promotions
Identify, prioritize and support usability and experience improvements
Enable marketing initiatives through effective platform execution
Web and App Platform Management
Serve as the primary marketing liaison to IT for web and app initiatives
Translate marketing needs into clear business and functional requirements
Manage marketing-related backlogs, enhancements and defect resolution
Coordinate releases and ensure timely delivery of updates
UX Enablement
Apply UX best practices to improve clarity, usability and customer journeys
Partner with brand, creative and IT teams to support experience improvements
Ensure consistency across all digital touchpoints
SEO and Platform Health
Own day-to-day, hands-on SEO across Donatos' website and app
Use enterprise SEO tools (e.g., BrightEdge, Google Search Console) to monitor performance, identify opportunities and diagnose issues
Ensure SEO best practices are embedded into platform releases, content workflows and campaign execution
Translate SEO insights into actionable platform enhancements, including:
Technical SEO led by IT
On-page optimization
Metadata and templates
Internal linking and page performance
Oversee SEO strategy and performance in partnership with external vendors
Monitor site health, accessibility, indexability and compliance with digital standards
Ensure platforms support discoverability and performance best practices
Cross-Functional Collaboration
Act as the day-to-day connector between marketing and IT
Enable Brand and Lifecycle teams by ensuring platforms can support campaigns, content and offers
Work Arrangement Options
Donatos has identified this position as eligible for the following work arrangements:
Full-Time Onsite:

The Associate in the position will work all regularly scheduled days onsite.
Hybrid:

The Associate in this position will work 3 regularly scheduled days onsite, 2 days off-site weekly.
Positions that are eligible for hybrid and/or remote work do not automatically qualify for the Associate to perform in a hybrid or remote only work arrangement.
Minimum requirements
Education
Bachelor's degree in marketing or related field preferred.
Physical Requirements
None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).
Previous Experience
5+ years of experience in digital experience, platform management or digital marketing operations
Hands-on experience managing web and mobile app platforms
Direct experience with enterprise SEO tools and execution
Strong operational, project management and prioritization skills
Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners.
Excellent communication skills, written and verbal, across all organizational levels.