Manager of Digital Experience & Platforms

Position Summary
The Manager, Digital Experience and Platform is responsible for the execution, optimization, and enablement of Donatos web and mobile app experiences. This role ensures digital platforms effectively support brand, marketing, and customer experience needs through strong prioritization, requirements definition, and cross‑functional collaboration. This role focuses on platform health, experience quality, and delivery, serving as the day-to-day connector between Marketing and IT to ensure digital experiences are clear, consistent, and operationally sound.

Job Duties and Responsibilities
Digital Experience Management

Own day-to-day management of the Donatos website and mobile app experiences

Ensure digital experiences align with brand standards, campaigns and promotions

Identify, prioritize and support usability and experience improvements

Enable marketing initiatives through effective platform execution

Web and App Platform Management

Serve as the primary marketing liaison to IT for web and app initiatives

Translate marketing needs into clear business and functional requirements

Manage marketing-related backlogs, enhancements and defect resolution

Coordinate releases and ensure timely delivery of updates

UX Enablement

Apply UX best practices to improve clarity, usability and customer journeys

Partner with brand, creative and IT teams to support experience improvements

Ensure consistency across all digital touchpoints

SEO and Platform Health

Own day-to-day, hands‑on SEO across Donatos’ website and app

Use enterprise SEO tools (e.g., BrightEdge, Google Search Console) to monitor performance, identify opportunities and diagnose issues

Ensure SEO best practices are embedded into platform releases, content workflows and campaign execution

Translate SEO insights into actionable platform enhancements, including:

Technical SEO led by IT

On-page optimization

Metadata and templates

Internal linking and page performance

Oversee SEO strategy and performance in partnership with external vendors

Monitor site health, accessibility, indexability and compliance with digital standards

Ensure platforms support discoverability and performance best practices

Cross‑Functional Collaboration

Act as the day‑to‑day connector between marketing and IT

Enable Brand and Lifecycle teams by ensuring platforms can support campaigns, content and offers

Work Arrangement Options
Donatos has identified this position as eligible for the following work arrangements:

Full-Time Onsite:

The Associate in the position will work all regularly scheduled days onsite.

Hybrid:

The Associate in this position will work 3 regularly scheduled days onsite, 2 days off-site weekly.

Positions that are eligible for hybrid and/or remote work do not automatically qualify for the Associate to perform in a hybrid or remote only work arrangement.

Minimum Requirements
Education

Bachelor's degree in marketing or related field preferred.

Physical Requirements

None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).

Previous Experience

5+ years of experience in digital experience, platform management or digital marketing operations

Hands‑on experience managing web and mobile app platforms

Direct experience with enterprise SEO tools and execution

Strong operational, project management and prioritization skills

Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners.

Excellent communication skills, written and verbal, across all organizational levels.

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