Senior Manager of Advertising Strategy & Intelligence

Senior Manager, Advertising Strategy & Intelligence (AI Technologies)
We are partnered with a global technology company investing heavily in AI, data, and marketing intelligence as it modernizes its advertising organization. Advertising capabilities that were previously managed externally are being brought in-house, creating an opportunity to help shape how AI is applied across marketing strategy, measurement, personalization, and customer acquisition.

Sitting on a highly visible marketing leadership team, this role will drive AI adoption across advertising initiatives while partnering closely with leaders across marketing, analytics, and technology. The ideal candidate brings a blend of advertising strategy, analytics, marketing technology, and AI expertise, with the ability to turn emerging technologies into measurable business impact.

Responsibilities

Define and execute an AI transformation roadmap across marketing and advertising functions

Identify opportunities to leverage AI for campaign optimization, personalization, audience targeting, and workflow automation

Build frameworks that scale AI initiatives from pilot programs to enterprise-wide adoption

Lead experimentation efforts across attribution, audience development, testing, and performance optimization

Develop advanced advertising intelligence capabilities by integrating audience signals, campaign performance, and business outcomes

Modernize measurement and attribution capabilities beyond traditional last-click methodologies

Partner with marketing, analytics, technology, and agency stakeholders to drive strategic initiatives

Influence cross-functional teams and help shape future marketing technology investments

Required Experience

8+ years of experience in advertising, marketing technology, digital marketing, marketing analytics, or related fields

Experience operating within large enterprise environments

Strong understanding of advertising performance measurement and attribution

Proven ability to leverage data and technology to drive business decisions

Experience influencing stakeholders across complex, matrixed organizations

Bachelor's degree in Marketing, Business, Analytics, Computer Science, or a related field

Technical Experience

Data analysis and performance measurement

Preferred Experience

AI, machine learning, LLMs, or agentic workflow exposure

Agency experience within analytics, AI, or marketing technology teams

Attribution modeling and marketing measurement expertise

Compensation

Opportunity to work alongside senior marketing, analytics, and technology leaders driving AI adoption across a global organization

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