Technical SEO & AI Growth Specialist

Role Overview
We are looking for a hybrid SEO and AEO (Answer Engine Optimization) expert to help TrainingPeaks show up and stand out wherever athletes search for answers. This role focuses on both traditional and AI‑driven search surfaces, translating insights into action and reporting on what works to drive revenue and capture share of model.

Responsibilities

Develop and execute strategies to improve TrainingPeaks' presence in AI‑generated answers, featured snippets, and knowledge panels across Google, ChatGPT, Perplexity, and emerging platforms.

Audit and optimize structured data (schema.org markup) to make our content more machine‑readable and citation‑worthy.

Research how AI systems surface training and endurance content, and identify gaps where TrainingPeaks should be the authoritative source.

Partner with content and product teams to shape content for answer‑engine discoverability—entity clarity, factual depth, and semantic structure.

Conduct regular technical audits covering crawlability, indexation, site architecture, and internal linking.

Monitor and improve Core Web Vitals and page experience signals in collaboration with engineering.

Manage XML sitemaps, robots.txt, canonical tags, hreflang, and redirect strategies.

Stay current on search algorithm updates and assess their impact on TrainingPeaks properties.

Own SEO/AEO performance reporting—building dashboards and delivering regular insights to marketing leadership and stakeholders.

Define and track KPIs across organic search, AI citation share, and answer‑engine visibility.

Use tools such as Google Search Console, GA4, Semrush/Ahrefs, and Looker Studio to surface actionable data.

Run A/B and multivariate tests to evaluate optimization hypotheses and report on outcomes.

Partner with content, growth, and engineering teams to embed SEO/AEO best practices into site builds, feature launches, and editorial workflows.

Contribute to a culture of search literacy across the marketing organization—sharing learnings, writing playbooks, and mentoring teammates.

Required Qualifications

3–5 years of hands‑on SEO experience with demonstrated knowledge of technical SEO fundamentals.

Emerging expertise or genuine curiosity in AEO—having paid attention to how AI systems surface content and possessing a point of view on it.

Proficiency with core SEO tools (Google Search Console, Semrush or Ahrefs, Screaming Frog or similar).

Strong analytical skills—comfortable building reports in GA4, Looker Studio, or comparable BI tools.

Solid understanding of HTML, structured data / JSON‑LD, and how search engines crawl and render pages.

Clear communicator who can translate technical findings into business impact for non‑technical stakeholders.

Self‑directed with strong organizational skills—managing priorities and proactively flagging issues.

Desired Qualifications

Experience in a SaaS, health tech, or sports/fitness context.

Familiarity with Python or SQL for data analysis.

Endurance athlete with experience using TrainingPeaks.

Benefits and Perks
Compensation:
We are committed to fair and equitable compensation practices. The salary range for this role in Colorado is \$78,518 – \$130,864. Final compensation will be determined by relevant experience, skills, certifications, and geographic location. This role is eligible for variable compensation, including bonus.

Health

Comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.

Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity.

Disability and Life

Company‑paid options including Short Term Disability, Long Term Disability, Basic Life Insurance, and AD&D.

Additional coverage options including supplemental life insurance for employee, spouse, and/or child.

Additional

401(K) with company match.

12 paid holidays annually and discretionary Flexible Time Off; free access to our products, corporate discounts, and professional development resources.

Access to the Performance and Recovery Center (PARC), on‑site fitness facility, locker rooms, and showers.

Employee‑only secure bike storage and e‑bike access.

Access to onsite Music and Podcast Studio.

We do not accept agency resumes or assistance. Please do not forward resumes to our jobs alias or our employees. We are not responsible for any fees related to unsolicited resumes.

All employees must comply with all safety policies, practices, and procedures. Report all unsafe activities to your manager and/or Human Resources.

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